Immediately when I read about this property for sale I needed to speak with the agent responsible for the sale. How did he get the listing and how is he going to market a property worth close to one billion Australian dollars!?
Join me as I get those questions and many more answered by Texas real estate agent Bernard Uechtritz of Briggs Freeman Sotheby’s. Not only is he selling the Waggoner Ranch, but is also responsible for selling some quite stigmatised homes in LA including ones in which murders have taken place!
This is a masterclass in how to market expensive real estate.
00:33 Welcome & overview
02:46 Time for a check-in on the week
05:36 Insights in to Netregistry & 99Designs
07:29 Today’s guest introduction – Bernard Uechtritz
10:38 Interview with Bernard Uechtritz
38:38 My top 4 marketing learnings fro my chat with Bernard
40:48 Motivational marketing quote of the week
41:13 Wrap-up and insights in to next week’s guests
EPISODE SPONSORS (PLEASE SUPPORT THEM)
Netregistry special offer – Get your online marketing sorted. Websites from $79 / month.
99Designs free coupon – Get a design you’ll love. in 7-days. 100% guaranteed.
RESOURCES & LINKS MENTIONED
Waggoner Ranch listing on Briggs Freeman Sotheby’s website
Article on the sale of the Waggoner Ranch in Bloomberg Business
Bernard Uechtritz on LinkwedIN
(GO ON, SHARE THE LOVE, YOU KNOW YOU WANT TO)
MY TOP 4 MARKETING TIPS FROM THIS EPISODE
1. Wear down the Dobermans in order to get to the decision makers.
2. Show more passion than your competitors in order to get the deal.
3. Be a hand-shake kind of guy, in a world that spends too much time online.
4. If you’re an Aussie, start a business in America – they love the accent ;0)
INSPIRATIONAL MARKETING QUOTE
“Successful businesses using social media function more like entertainment companies, publishers, or party planners, than as traditional media advertisers.”
OVER TO YOU …
What was your biggest marketing learning or ah-hahahha moment from this episode?
Leave your comment below.
My guest and I respond to each and every comment.