Do you struggle nailing your business pitch? Plenty do. Well, that’s all about to change as today’s guest, Oren Klaff of Pitch Anything, takes us through a very simple pitching process. Afterall, life’s a pitch!
Oren Klaff is the author of best selling book Pitch Anything – and I gotta tell you, he really can pitch anything. In this very education interview, Oren and I role play a simple process that, when followed, will enable you to clearly and simply pitch your business.
So, when someone next asks “So what do you do?”, you’ll nail your pitch.
Plus I share a wonderful gesture a listener of mine recently made.
Yep, another big episode of Australia’s #1 marketing podcast. Let’s do this!
00:33 Welcome & overview
02:30 Listener testimonial – Brad Beer from Pogo Physio
02:59 Insights in to the Key Person of Influence
04:03 Today’s guest introduction – Oren Klaff
06:45 Interview with Oren Klaff
36:15 My top 3 marketing learnings fro my chat with Oren
38:08 Motivational marketing quote of the week
36:27 Great feedback from a listener who’s taken massive action
38:30 Wrap-up and insights in to next week’s guests
EPISODE SPONSORS (PLEASE SUPPORT THEM)
Grab a free hard or audio copy of the Key Person Of Influence Amazon best-seller book
This book is red hot. Not to be read in bed. Way too stimulating.
Register for a Key Person Of Influence Brand Accelerator live event
8-hours of business-changing content. No BS.
RESOURCES & LINKS MENTIONED
Join The Small Business Big Marketing Forum
Book marketing speaker Tim Reid for your upcoming event
(GO ON, SHARE THE LOVE, YOU KNOW YOU WANT TO)
MY TOP 3 MARKETING TIPS FROM THIS EPISODE
- Spend quality time nailing your pitch – use the method Oren shared in tis interview and or grab a free hard copy of the Key Person Of Influence book – there’s a whole chapter on how to get your pitch right.
- As the pitcher, raise your status and wash away the neediness. Neediness is ugly.
- Place a time constraint around your pitch. Scarcity creates interest.
INSPIRATIONAL MARKETING QUOTE
“The biggest risk is not taking any risk … In a world that’s changing daily, the only strategy that is guaranteed to fail is not taking risks.”
OVER TO YOU …
What was your biggest marketing learning or ah-hahahha moment from this episode?
Leave your comment below.
My guest and I respond to each and every comment.
10 thoughts on “267 – How to pitch your business with Pitch Anything’s Oren Klaff”
This episode couldn’t have come at a better time. After spending a week with David Warne from episodes 254 and 255 we have a totally new business model and the pitch information from Oren here will be great to get our message out.
Plenty of work ahead for you, young Sean. Very exciting times. Glad you’ll benefit from this fireside chat.
Timbo you can forget the marketing gold label, this was marketing PLATINUM. Right up there with Steve Sims and the sharpie episode in terms of transferable ideas. We can all make our perceived value higher . Dan Kennedy talks about this also and he is a marketing genius. I also love the porridge analogy, which communicates the “you need me more than I need you”. My business (eating psychology coaching) is so damn niche that I use this (most people don’t want me…are you in the elite who is?). I will be re listening and making notes to help me reach my goal 😉
Three times…in a row…in one day! That’s how many times I listened to this episode! Thank you, Timbo, for the role playing with Oren and all the questions you asked for us. Like, it feels counter intuitive that we can have a leg up on the person we are trying to sell our product or service to. An “ah ha” for me? That WE get to assess (and choose) whether we want to work with someone, not just that THEY choose US. And the idea of scarcity. So many great learnings. Thank you.
Definitely a ‘rinse and repeat’ episode. Great stuff!
You’re not the first to have said that, Matt! Be sure to take action after the second cycle 🙂
Listened to this podcast again today. That was after reading the book Oran wrote, Pitch Anything. In his book he explained a lot of the psychology behind his pitching methodology. Made the second listening even more valuable. Great interview Timbo.
Loving your enthusiasm, Harriet. Go get ’em!
Love it, Tracy. So many learnings, so little time!
Seems like this is a two to three time listen episode. I must figure out the formula for doing more of those! Rand Fishkin episode was another one.