You’ve got two choices when you go bankrupt. You either give up … or you get up, dust yourself off and create a business and a life you love. Have a guess what today’s guest did? This is a great story of how to start again after bankruptcy.

Phil Leahy found himself bankrupt after owning a number of radio stations around Australia. But instead of giving up, he discovered eBay and dug his way out of a very big hole by selling music memorabilia and CDs that he’d collected during his radio days.

After getting that business to a lazy $5 million dollars in turn over, he turned his eye to pulling together PESA (Professional eBay Sellers Alliance) – which is now Australia’s largest eCommerce conference.

This is a wonderful story of never giving up, with a solid sprinkling of how to give back. PESA (now called The Internet Conference) is now celebrating its tenth year in Australia, and Phil has now taken the concept over to Las Vegas where he’s running his second conference in 2016.

Join me as we discuss:

• The power of live events
• Why we need to give to receive
• Why it’s (occasionally) important to be the dumbest person in the room

Plus in today’s episode we find time for a quick check-in, I share a motivational quote about living the life you deserve, and I share some feedback from two motivated business owners who have successfully taken some swift marketing action.

Yep, you guessed it … another massive episode of Australia’s best marketing podcast.

So let’s get stuck right in!

EPISODE TIMELINE

00:32  Welcome & overview
03:14  Check-In
06:31  Today’s guest introduction – Phil Leahy
07:45  Interview with Phil Leahy – Part 1
23:21  Marketing insights in to Key Person Of Influence
24:45  Interview with Phil Leahy – Part 2
39:00  My top 3 marketing learnings from my chat with Phil Leahy
41:03  Motivational marketing quote of the week
41:20  Listener Feedback
45:52  Wrap-up and insights in to next week’s guests

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RESOURCES & LINKS MENTIONED

The Internet Conference’s official website

Phil Leahy on Twitter

Past eCommerce rock stars who’ve appeared on this show:

Dean Salakas of The Party People

Paul Nieuwenhuys of Hooked Online & Sinker

Paul Greenberg of NORA

Nathan Huppatz of Costumes.com.au

TWEETABLES
(GO ON, SHARE THE LOVE, YOU KNOW YOU WANT TO)

MY TOP 3 MARKETING TIPS FROM THIS EPISODE

1. Run a live event – but be sure to offer great content. Avoid the sell at all costs. And don’t be afraid to charge for it – it will reduce RSVPs but increase attendance.
2. Give to receive. Tell don’t sell. What are you holding on to in your business because you don’t want people copying you?
3. Look for opportunities to be the dumbest person in the room. Go to more conferences. never stop learning.

INSPIRATIONAL MARKETING QUOTE

“Entrepreneurship is living a few years of your life like most people won’t,
so you can spend the rest of your life like most people can’t”

 Anon

OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.