208 – How to use humour to grow your business. How funny’s that?!

208 – How to use humour to grow your business. How funny’s that?!

When was the last time that you had a full on belly laugh from the bottom of your gut? And how long ago did you laugh like that in the workplace?

You might think that humour and small business are totally incompatible, and that to get ahead in the small business world you need to have your serious-face on at all times. But Troy and Zara Swindells-Grose from Humour Australia would beg to differ, and they make a very strong case for the power of humour in business in this week’s episode of Australia’s #1 marketing show.

And if you think that you are not funny enough to pull off humour in the workplace, Troy and Zara actually state that humour is not all about telling jokes. It’s about being comfortable in your own skin, forming strong relationships, taking a light hearted approach to your working day – and more than anything, it’s just about being good company. After all, people want to do business with people who are nice to be around.

And being good company is something that absolutely every small business owner has within their grasp! If you’re ready for a laughter filled episode, it’s time to hit PLAY.

Episode Timeline

  • 2.00 How is your digital footprint? Get it sorted with Netregistry.
  • 3.30 I give an aspiring Japanese sauna distributor some tips on starting their business.
  • 11.00 Make sure you have 99Designs.com/sbbm bookmarked. Listeners of the show get a free Power Pack to boost their designs!
  • 13.00 Introducing Troy and Zara Swindells-Grose from Humour Australia who are on a mission to inject humour into the workplace.
  • 15.00 Zara explains why being serious doesn’t make a person capable, and why we all need to lighten up.
  • 16.00 Humour is not about telling jokes – it’s a mindset.
  • 17.00  The power of chatting about non-business things before going inn for the big business questions.
  • 23.00 You can’t be who you are not. Engage your strengths and remain light-hearted throughout.
  • 25.00 Zara shares a storyabout her Dad’s death and how she used humour to help her through the grief.
  • 33.00  To be successful in business, don’t just focus on what you do but how you do it.
  • 36.30 Why being good humoured can be hard work.
  • 40.00 Work on yourself. The happier we can make ourselves, the more people want to do business with us.
  • 42.00 Introducing the concept of “the optimalist”.
  • 49.00 Make the work day fun for yourself and for your colleagues.
  • 51.00 The power of building emotional connections between you and your clients.
  • 52.45 Start injecting humour into your business by being funny with your website’s 404 page.
  • 55.00 I share my best joke with you all.
  • 58.30. My top three takeaways from this episode.

Resources and Links Mentioned in this Episode


Troy and Zara Interview Transcription


Okay, let’s get stuck in to today’s guests. Yes, plural, guests – Troy and Zara from Humour Australia. You’re going to love this guys. This is an interview in which you will discover how to use humour to grow your business. Who would have thought? Telling the odd joke, putting the odd smile on the dial of your prospects could possibly grow your business. Seriously, yeah seriously, it will. It does. There’s not enough laughter in this world as far as I’m concern. Everything’s getting pretty serious. There’s bad news after bad news. Everyone thinks that, well not everyone but too many business owners are way too serious in the way they go about things and there is room for humour every time. Now Troy and Zara, they’re my speaking coaching. They help me with my public speaking these last however many months. I got introduced to them through Brad Smith, past guest of the Small Business Big Marketing Show. How’s this – Troy and Zara had performed collectively to an audience of 6 million+ including 10,000 live radio and TV appearances. They so know what they’re talking about. I really enjoyed bringing this interview to you because there is marketing gold, GOLD in it. There’s also a language warning in it, okay? The F bomb is dropped not once, twice. Okay? Just go with it. If the kids are in the car, get them out of the car now quickly. Quickly! There’s a language warning but that’s cool. It’s kind of within the context of what we’re talking about. Enough from me, let’s welcome Troy and Zara from Humour Australia to the Small Business Big Marketing Show.

Troy and Zara from Humour Australia, welcome to the Small Business Big Marketing Show.

Read more



My Top 3 Learnings

My top three takeaways from chatting with Paul are:

1. Your capability is not equated to how serious you are.

2. Want a good company? Be good company!

3. Look for ways to inject humour into your business.

Over to you!

Let me know YOUR #1 takeaway from this episode by leaving a comment below.
My guest and myself personally read and respond to every comment.

14 thoughts on “208 – How to use humour to grow your business. How funny’s that?!”

  1. Timbo,

    – you have a speaking coach? No way, I find that hard to believe.

    – Perfectionist vs optimalist, I liked that.

    – “Lillypad the duck out of it”, would love to know what this meant. Lightly touch ….

    – “Acknowledge the drama but don’t become the drama”, noice

    – I love a good 404 error page, like this one: http://www.vinounplugged.com.au/404

    – Sperm seaman and faeces? What? Do I want to know?

    Good episode.

  2. Diana Barnett

    A great episode. Thanks
    Troy and Zara are an amazing combo and inspiring.
    Love the acronym GSOH… like timbo wish it could be GOSH but will have to settle with GSOH

  3. I love hearing that you are intentional about improving. I think we often take for granite that the people we see and hear do the things that they do. Constant improvement is so important for all areas: speaking, marketing, managing, fitness, etc.

    Fun to hear you guys together too. I’m sure your coaching sessions are a blast. If only all learning could be that fun. But I guess that is part of the point. ALL things can be more fun with a little humor injected.

    Thanks guys for sharing.

  4. Nick, our coaching sessions were occasionally fun, more often intense! In between gas, Zara takes no prisoners. I recall one session, where 2.5 hours in, I had to call ‘time-out’ and go and grab a coffee … or something stronger ;0)

  5. Thanks Paul. No, you probably don’t want to know. I’ll rehearse that gag and tell it again another time. Be sure to fast forward 30 seconds when that time comes! Zara’s ‘lily pad’ suggestion was one of her great bits of advice – so often we can (well, I can) get stuck on one particular point and dig a hole so deep it’s hard to get out of. Glad you enjoyed the episode.

  6. Zara Swindells-Grose

    Oh your poor love… did you have to go and have a good lie down?? You’re better for it Mr Reid and we all need someone in our corner to push us towards GREATNESS! ps Let me know when you’re ready for your next pummelling? 🙂

  7. Zara Swindells-Grose

    Never miss a chance to flog your product eh Troyboy??? Thanks for the opportunity – love your show! x

  8. Zara Swindells-Grose

    Always happy 2 help gentlemen! If you wanted a less ‘green’ explanation of the lily pad approach – think boxing. Punch, punch, jab… punch, punch, jab. We can’t retain too much information, so the idea is to be light on your feet and only go for the kill when you’ve got something you really want your audience to resonate with. Ps Tim… never… tell… that… joke… again! 🙂

  9. I love the phrase ‘Lillypad the #### out of it!’ Some key take outs here for me, inc the concept of the circuit breaker, do something unexpected – like sing a voice message!

  10. Michael Meyer


    Brilliant! Sometimes it is the most simple of things that make all the difference….. Plus it was a fun show to listen to.

    To be fair, they all are. I find myself listening to SBBM for encouragement as much as the ideas. Keep up the good work.

    Michael Meyer

    Kearney, Nebraska U.S.A.

  11. Thanks for your support, Michael. And yes, the simple things are often the best. It’s often not easy to be simple, as it forces us to strip back all the complication, which we can often be so proud of!

Leave a Comment

Your email address will not be published. Required fields are marked *


Marketing Wake Up Calls

Only for the motivated business owner keen to build their beautiful business in to the empire it deserves to be.