When was the last time that you had a full on belly laugh from the bottom of your gut? And how long ago did you laugh like that in the workplace?
You might think that humour and small business are totally incompatible, and that to get ahead in the small business world you need to have your serious-face on at all times. But Troy and Zara Swindells-Grose from Humour Australia would beg to differ, and they make a very strong case for the power of humour in business in this week’s episode of Australia’s #1 marketing show.
And if you think that you are not funny enough to pull off humour in the workplace, Troy and Zara actually state that humour is not all about telling jokes. It’s about being comfortable in your own skin, forming strong relationships, taking a light hearted approach to your working day – and more than anything, it’s just about being good company. After all, people want to do business with people who are nice to be around.
And being good company is something that absolutely every small business owner has within their grasp! If you’re ready for a laughter filled episode, it’s time to hit PLAY.
- 2.00 How is your digital footprint? Get it sorted with Netregistry.
- 3.30 I give an aspiring Japanese sauna distributor some tips on starting their business.
- 11.00 Make sure you have 99Designs.com/sbbm bookmarked. Listeners of the show get a free Power Pack to boost their designs!
- 13.00 Introducing Troy and Zara Swindells-Grose from Humour Australia who are on a mission to inject humour into the workplace.
- 15.00 Zara explains why being serious doesn’t make a person capable, and why we all need to lighten up.
- 16.00 Humour is not about telling jokes – it’s a mindset.
- 17.00 The power of chatting about non-business things before going inn for the big business questions.
- 23.00 You can’t be who you are not. Engage your strengths and remain light-hearted throughout.
- 25.00 Zara shares a storyabout her Dad’s death and how she used humour to help her through the grief.
- 33.00 To be successful in business, don’t just focus on what you do but how you do it.
- 36.30 Why being good humoured can be hard work.
- 40.00 Work on yourself. The happier we can make ourselves, the more people want to do business with us.
- 42.00 Introducing the concept of “the optimalist”.
- 49.00 Make the work day fun for yourself and for your colleagues.
- 51.00 The power of building emotional connections between you and your clients.
- 52.45 Start injecting humour into your business by being funny with your website’s 404 page.
- 55.00 I share my best joke with you all.
- 58.30. My top three takeaways from this episode.
Resources and Links Mentioned in this Episode
- Humour Australia – Troy and Zara’s website
- Netregistry: Get your online marketing sorted
- www.99Designs.com/sbbm: For logo design, brochure design, and more. Grab your exclusive listener upgrade at this link.
- Funny 404 error pages
- A Smile In The Mind by Beryl McAlhone. Check out this great book about humour and design.
- Join the The Small Business Big Marketing Forum now. I dare you ;0)
My Top 3 Learnings
My top three takeaways from chatting with Paul are:
1. Your capability is not equated to how serious you are.
2. Want a good company? Be good company!
3. Look for ways to inject humour into your business.
Over to you!
Let me know YOUR #1 takeaway from this episode by leaving a comment below.
My guest and myself personally read and respond to every comment.