Are you selling widgets? Or emotions?

I know a Jeweller who’s goes to work each day to make people feel special.

I know another one who goes to work to sell jewelery.

I know a junk collector who believes he unclutters peoples’ lives.

I know another one who just goes around collecting junk.

I know a cafe owner who loves to make the world more social.

I also know one who just sells coffee.

I know a marketing consultant that’s shows businesses how to be irresistible.

I also know one that offers marketing advice.

In each case the first business is more successful, its customers are emotionally attached and so are the staff.

My point? No matter what you sell – widgets, wadgets or wodgets – sell on emotion.

It’s the most effective foundation for building a strong, healthy brand.

Do you agree? What do you sell?