From the importance to having a smart granny to how to break through business blockages, to the power of systems, to what to do when the chips are down (really down), to the importance of continual self-improvement, to cold-calling tips. They’re just some of the marketing mysteries uncovered in this episode of The Small Business Big Marketing Show.
My guest today is David Warne – Founder and owner of Sydney Tall Ships.
David is one of (if not the) most inspirational guest I’ve had on the show so far.
We start off by talking about how he built a highly successful spit roast business in Sydney, which six years ago, enabled him to buy his first tall ship. Yep, tall ship! It was then that Sydney Tall Ships was born … that todays is a multi-million dollar iconic business.
But it wasn’t all plain sailing. (Excuse the pun ;0)
The banks wouldn’t touch him and at one point in his first year, David was searching behind his sofa for a few coins to pay for a night out with his beautiful wife, Allison!
Here’s just some of the marketing gold we cover:
- The importance of systems in building a successful business.
- How an $80,000 ad in the Yellow Pages saved the day (yep, the Yellow Pages!).
- How to break through any blockage you have in your business.
- How to create an unforgettable customer experience without spending a fortune.
- The importance of taking risks.
- How to utilise personal development to be the best you can be.
- How to view money.
- A great tip for starting your day off well.
PLUS I tackle a question from a listener who’s having troubles with his cold calling strategy – like it’s not working? I give him 7 tips for cold calling, plus am now looking for a cold calling expert to appear on the show.
And I cover off what’s happening inside the best forum for small business owners going around ;0)
If you like what you hear then have your say in the comment section below.
If you didn’t like what you hear, then still have your say. I’m a big boy.
Let’s get that marketing discussion happening.
Until next time, may your marketing be the best marketing …
Host of Australia’s #1 marketing show
P.S. If you’re finding your marketing tough then head in to the Small Business Big Marketing Forum. I’m in there daily answering your marketing questions. Go!