Timbo and AG are at it again! In this episode – the 9th instalment of Funny Business – marketing speaker Tim Reid and best-selling business author Andrew Griffiths discuss how old school marketing tactics still have a big place in small business, the current state of social media, and some great resources for growing your business.

Plus, how pop up shops are changing retail, a great (non-pushy) way to start the sales conversation with your customers, and loads more marketing goodness!

In this session of Small Business Big Marketing, you’ll discover:

• Is social media going away any time soon?
• Different strategies for social platforms such as Facebook, LinkedIn, and Twitter
• Using LinkedIn Groups to create and participate in engaging discussions
• The importance of headlines in being noticed
• How popup stores are changing the face of retail by giving the little guy a chance to compete
• Springwise – a great online resource for finding new ideas for your business
• How to implement a follow up process and stay top of mind so your customers keep coming back
• How asking questions and educating your customers is a great way to start the sales conversation
• Swiftly.com for helping you get design work done quickly and affordably
• The club you really DON’T want to be a member of
• PLUS, Tim has a mini-rant about a very popular “mummy blogger’s” social media strategy! 

Episode Timeline

• 5.15 – Social media for small business marketing
• 8.00 – Mamamia’s social media strategy
• 13.35 – Popup stores and how they’re redefining retail
• 16.50 – Swiftly.com: A new idea for getting design changes made quickly and simply
• 20.10 – Being chased as a consumer – the art of follow up and how your best customers are existing customers
• 26.30 – Engaging your customers by asking questions and educating them about your products and services
• 30.45 – Netregistry’s keyword research & strategy service for small business SEO made easy
• 35.00 – How the movie Anchorman 2 is using clever marketing and newsjacking its way to being one of the biggest movies ever
• 37.00 – Andrew talks about how the quality of your audience is more important than the size
• 40.30 – Is there still a place for old school marketing tactics?
• 47.00 – A club that you really don’t want to be a member of…
• 55.45 – Listener reviews

Resources and Links Mentioned in this Episode

• Mamamia Facebook page
• Springwise
• Netregistry keyword research service
• Swiftly – Minor design changes, quick
• Join the Small Business Big Marketing community

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Over to you!

Let us know YOUR key takeaways from this episode and how you’re using old school marketing tactics in the comments section below.