Marketing speaker Tim Reid and author AG talk funny business ...

173 Funny Business #9: Pop Up Shops, Old School Marketing, and the State of Social Media

Timbo and AG are at it again! In this episode – the 9th instalment of Funny Business – marketing speaker Tim Reid and best-selling business author Andrew Griffiths discuss how old school marketing tactics still have a big place in small business, the current state of social media, and some great resources for growing your business.

Plus, how pop up shops are changing retail, a great (non-pushy) way to start the sales conversation with your customers, and loads more marketing goodness!

In this session of Small Business Big Marketing, you’ll discover:

Is social media going away any time soon?
Different strategies for social platforms such as Facebook, LinkedIn, and Twitter
Using LinkedIn Groups to create and participate in engaging discussions
The importance of headlines in being noticed
How popup stores are changing the face of retail by giving the little guy a chance to compete
Springwise – a great online resource for finding new ideas for your business
How to implement a follow up process and stay top of mind so your customers keep coming back
How asking questions and educating your customers is a great way to start the sales conversation
Swiftly.com for helping you get design work done quickly and affordably
The club you really DON’T want to be a member of
PLUS, Tim has a mini-rant about a very popular “mummy blogger’s” social media strategy!

Episode Timeline

5.15 – Social media for small business marketing
8.00 – Mamamia’s social media strategy
13.35 – Popup stores and how they’re redefining retail
16.50 – Swiftly.com: A new idea for getting design changes made quickly and simply
20.10 – Being chased as a consumer – the art of follow up and how your best customers are existing customers
26.30 – Engaging your customers by asking questions and educating them about your products and services
30.45 – Netregistry’s keyword research & strategy service for small business SEO made easy
35.00 – How the movie Anchorman 2 is using clever marketing and newsjacking its way to being one of the biggest movies ever
37.00 – Andrew talks about how the quality of your audience is more important than the size
40.30 – Is there still a place for old school marketing tactics?
47.00 – A club that you really don’t want to be a member of…
55.45 – Listener reviews