In less than 12-months, David Warne (owner of Sydney Tall Ships) has slashed his wages bill by 90% (and it was a decent sized wages bill), increased turn over by 21%, and is now living the la vita loca with his family in The Philippines.
David first appeared on The Small Business Big Marketing Show way back in episode 157, when he shared his inspirational journey from being broke to building an iconic Australian business. But running that business out of his George Street, Sydney office simply became way to expensive, so he looked for a better way of doing it.
So just over 12-months ago he took a business tour to The Philippines where, on day two, everything changed. David had an epiphany. He called his wife Alison, who joined him two days later, and three week’s later he had begun the process of moving his business and shortly after, his family, over to Clarke – a city just outside of Manilla. 12-months down the track, the Sydney Tall Ships business is up 21% in turnover with a wages bill that’s been cut by 90%!
Now, this is not a story of why and how to move your business to The Philippines. This is a story that acknowledges that we live in a global economy, and that no matter what size your business, you can take advantage of what this significant shift means.
David and Alison have now set up Rocking The Boat Tours, a business focussed on showing Australian business owners how to reduce the cost of running their business by outsourcing to The Philippines.
Listen in with an open mind, and maybe I’ll see you on a tour some time in the future. I’m actually attending the one on September 21, 2015.
00:31 Welcome & overview
02:01 Reminder that the Forum Membership fee is on the rise
02:52 Insights in to Netregistry & 99Designs
04:59 Today’s guest introduction – David Warne of Sydney Tall Ships
06:55 Interview with David Warne
44:39 My top 3 marketing learnings fro my chat with David
48:13 Motivational marketing quote of the week
48:31 Wrap-up and insights in to next week’s guests
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RESOURCES & LINKS MENTIONED
My first interview with David Warne of Sydney Tall Ships
David & Alison Warne’s Rocking The Boat Tour to The Philippines
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MY TOP 3 MARKETING TIPS FROM THIS EPISODE
- We now live in a global economy – it’s time to take advantage of what this means for your business.
- Be a Business Owner not a Business Doer.
- Get out of your comfort zone … often. Diarise it! Ask yourself each and every week “What can I do that challenges how I think about the way I run my business?”
INSPIRATIONAL MARKETING QUOTE
“An optimist is someone who decides that taking a step backward after taking a step forward is not a disaster, it more like dancing the Cha-Cha!” ”
OVER TO YOU …
What was your biggest marketing learning or ah-hahahha moment from this episode?
Leave your comment below.
My guest and I respond to each and every comment.