328 – How to create a business that doesn’t depend on you with Joyce Ong of the Young Musicians Academy

328 – How to create a business that doesn’t depend on you with Joyce Ong of the Young Musicians Academy

Today’s guest did the interview in her pyjamas. Why?

Because she can!

She’s a true entrepreneur, starting a business to help put herself through university, only to then systemise it so that today it runs for the most part … without her.

And who doesn’t want a bit of that?!

Joyce Ong (PJs and all!) is the founder of the Young Musicians Academy – shares her secret sauce on how she’s created a business employing 35 music teachers – that paid her way through uni, and then some!

In a recent email to me from long time listener Russ Porteous he said:

“I met Joyce at the July Business Blueprint Conference, and she was one of the highlights of the 4-days. Joyce is a true entrepreneur, starting a business to help put herself through university, only to systemise the business so that today it runs for the most part without her … I don’t know Joyce’s full story, but I think given her personality it’s one we’d all love to hear.  By systemising her business, Joyce has been able to remove herself from her business and follow other passions.”

So, listen in and discover:

  1. How to hire people smarter than you without relying on the resume
  2. Joyce’s 3 D process to creating systems
  3. Her global outsourcing strategy
  4. How she’s created a high converting website with a simple, strategic offer
  5. And how letterbox drops, school newsletters & JVs have worked to grow her business

Plus I share Part 2 of a 4-part series in which I share some highly clickable email subject lines that will get more of your emails open, more often. You’ll find Part 1 (the first 5 email subject lines) in last week’s episode of your favourite marketing podcast ;0).

Let’s get stuck right in!




00:00  Two marketing insights
02:43  Welcome & overview
04:07  Today’s guest introduction – Joyce Ong of the Young Musicians Academy
06:07  Interview with Joyce Ong of the Young Musicians Academy
33:48 Insights into WebCentral & Cornerstone Business Solutions
36:24  My Top 3 Attention Grabbers from my chat with Joyce Ong of the Young Musicians Academy
38:43  Part 2 – Highly Clickable Email Subject Lines
43:01  Wrap-up and an insight in to both a past guest & next week’s guest




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Growth Hack Accelerator – a live event I’m speaking at in September
Joyce Ong’s Young Musicians Academy

The article by Emma Dowdle containing 20 highly clickable email subject lines





    1. “It just grew and expanded because I was doing what I loved.”

    2. Systems. Systems. Systems! Conduct a brain dump of everything you do, then create three columns – Do. Delegate. Delete.

    3. Her compelling offer of “Two free lessons. No catches.”  It’s front and centre of her website.




What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

14 thoughts on “328 – How to create a business that doesn’t depend on you with Joyce Ong of the Young Musicians Academy”

  1. Hey Timbo,

    I actually found myself simulating a lot to what Joyce was saying and doing. Well ok maybe not the stepping out of the business part as I am very much in the day to day running of the busienss, but with everything else I find I am doing or have done very similar things to what she has done.

    Which I guess is kind of cool, as it give me reassurance that I am doing the right thing. And also I can now see that if I want to I can set a goal to step out of the busienss as she has done.

    Not that I want to, as I love getting involved in it all, but it is still good to see what others have done that are of the same mindset to myself.

    One thing I did miss, as I was in the shower adn getting ready this morning as I was listening to it, was the name of her other busienss the video one. Did she mention what that one was called at all? As I would love to see one of her businesses from the very beginning and watch from afar, as she builds it up.

  2. Danny Thompson

    Yeah!1 We got a music school on the podcast. You know I loved this one! haha.. Of course I always thought I would be the first Music school but that’s ok.. It gives me something to shoot for. I really got a lot out of her approach to the systems stuff. That’s where we are at right now at the Music Factory. Putting systems in place as we move towards possible franchising in the future..Keep up the great work!

  3. Great stuff. I use VAs for web stuff, but it made me think again about how I could put a VA into the mix of our office staff. Payroll for instance takes up a ton of time, but we need more for that person to do, as it is only something that takes up about 6 hours per week. Hmmm…..what else could we have them do?

    I did relate to a lot of what she said. She is big picture and systems, just like me. I’m still in my jammies at 3 pm (well, I sleep in running shorts, so that really doesn’t count maybe).

    Really smart Millennial. This is what I would picture from the ultimate millennial though. Great job!

  4. Thanks Danny. I had you front and centre during the interview. I actually did, you know. I always choose a listener I know who has a similar business to the guests. It helps me focus the chat and ask the questions I know they’d like asked. Peace.

  5. Thanks Nicko. Jammies at 3PM … well, I never!! Bothe the time of day you’re wearing them and the fact that you called them “jammies” has freaked me out a little ;0)

  6. Then, I went running at noon! Outrageous, I know. Like I say, as a small business owner, we get to work whatever 80 hours a week we want.

  7. That’s great Danny! We should connect as we have a lot in common 🙂

  8. Jammies at 3pm, yes please Nick! You can hire VAs for as long or as short as you need! You could advertise for the payroll position to just be 6 hours and I’m sure you’ll get tons of applications.

    You could also have VAs doing social media posts (researching interesting articles then scheduling the posts), admin work on spreadsheets, graphics design for flyers, content writing for blogs… pretty much anything!

  9. Hi Ben, the main thing is you’re doing what you love! If you love working in the business, then continue with it – and if you find a few years later you want to pursue another passion, then go for that 🙂 Yes, Visible Video is still new, you’ll see my website which I scrambled to put up in one day. I’ll update it in the next few months too. Feel free to connect on facebook!

  10. Greg Cassar

    Great interview Timbo. Well done Joyce, you are a star. That is such an amazing achievement to be able to systemize the business to the point where it can run without you. So inspiring.

  11. Thank you Greg! Couldn’t have done it without you and the team at The Collective!

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