#105 Create engaging marketing videos with your iPhone.

#105 Create engaging marketing videos with your iPhone.

Creating great content is a no-brainer marketing strategy. And the King of content is video. And fortunately, marketing your small business using video has never been easier or cheaper. My guest today is Jules Watkins, former BBC, MTV and Pimp My Ride TV director and producer –  who’s created a fantastic training system called iPhoneVideoHero that shows you how to create professional marketing videos using just your iPhone.

Now as you know, I am more inclined to interview a successful small business owner than I am a provider of marketing services to small businesses. However, Jules impressed me on a number of levels:

  1. His email requesting to appear on the show was short and compelling.
  2. The training product he has created is unique and much needed by small business owners wanting to create marketing videos.
  3. And the way he has actually packaged it all up online is sensational – a great example of how many of us could go about creating a new, passive income stream in our respective businesses.

iPhone Video Hero teaches you the key aspects of creating professional marketing videos using just your iPhone  and covers low-budget lighting, sound, headsets, framing, special effects, shooting indoor versus outdoor PLUS you’ll discover some amazing apps that make your video marketing even easier and more effective. Oh, and you’ll even learn how to get that beautiful white background you see on Apple’s videos. Happy days!

Here’s what Jules’s training looks like:

Links & Resources Mentioned In This Episode ..

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This episode has been lovingly transcribed by the good guys at GMR Transcription. Thanks guys!

iPhoneVideoHeroHow to create high quality videos for your business using your iPhone.

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13 thoughts on “#105 Create engaging marketing videos with your iPhone.”

  1. This looks like a great value package with application for everyone with a website. My only negative is it is streamed only, no download which means viewing is dictated by access to a Wi-Fi, 3/4G signal or an internet connection of some description.
    So there is no ability to download to the iPad & watch at your leisure when away from the office, town or home. Just saying, not everyone lives in town, I’m 20km from a tower & the ADSL wi-fi doesn’t go past the front door.

  2. This looks like a great value package with application for everyone with a website. My only negative is it is streamed only, no download which means viewing is dictated by access to a Wi-Fi, 3/4G signal or an internet connection of some description.
    So there is no ability to download to the iPad & watch at your leisure when away from the office, town or home. Just saying, not everyone lives in town, I’m 20km from a tower & the ADSL wi-fi doesn’t go past the front door.

  3. Hi Arn, Thanks for the comment. I can understand your issue! I have an entrepreneur from Australia who owns a vineyard who went through the training but was concerned with their download bill. So what I can also do in your case is send you a complimentary disc by mail with the files to watch offline. Just email me your address via the contact button if you choose to sign up. Jules

  4. Hi Tim/Jules,

    Thanks for a great podcast, I’ve been sat here for the last couple of hours since listening to podcast going through Jules’ online training and it’s exactly what I’ve been looking for (even though I didn’t realise it until then!).

    It’s amazing how powerful the iPhone is, and how simple it is to create great video with it. I never realised I had the solution to my video problems stashed in my pocket for the last year!

    The training content is really well structured in delivered in easy bite sizes, and goes through everything from start to finish. A big thanks to Jules for making it seem a lot more straight forward, and easily achievable; I’ve no excuses now to create great video on a shoestring.

    Thanks guys…

    Ahmad

  5. Hi Tim/Jules,

    Thanks for a great podcast, I’ve been sat here for the last couple of hours since listening to podcast going through Jules’ online training and it’s exactly what I’ve been looking for (even though I didn’t realise it until then!).

    It’s amazing how powerful the iPhone is, and how simple it is to create great video with it. I never realised I had the solution to my video problems stashed in my pocket for the last year!

    The training content is really well structured in delivered in easy bite sizes, and goes through everything from start to finish. A big thanks to Jules for making it seem a lot more straight forward, and easily achievable; I’ve no excuses now to create great video on a shoestring.

    Thanks guys…

    Ahmad

  6. Hi Tim thanks for the great podcast, I heard about your show through Dan Norris’ show. I was happy to see you got Jules on and I had to come and comment!
    I’ve got to say Jules training is something I’ve been using in my business for the past year or so. Being a 1 man show I love anything that helps me use the tools I already have to save a few $$.
    Now my videos are paying off I’m outsourcing to an editor for about $17/hr from eLance

    Keep up the great show!

  7. Hi Tim thanks for the great podcast, I heard about your show through Dan Norris’ show. I was happy to see you got Jules on and I had to come and comment!
    I’ve got to say Jules training is something I’ve been using in my business for the past year or so. Being a 1 man show I love anything that helps me use the tools I already have to save a few $$.
    Now my videos are paying off I’m outsourcing to an editor for about $17/hr from eLance

    Keep up the great show!

  8. Great stuff, Ahmad. You summarise what Jules has achieved very well. The way he has put the training together is mind blowing. I think we could all do with offering a training product structured and offered that way. It’s on my 2013 to do list. Best of luck creating your own videos – it’s a no-brainer marketing strategy.

  9. Welcome to the tribe, Melissa. I love the fact that you’ve now employed an editor and are starting to see some real returns from your marketing videos. If you’re up for it, go ahead and write a blog post about your experience and I’ll include it on the SBBM blog.

  10. Long time listener, first time commenter…

    I’m about to buy the system from Jules, thanks to this Podcast. Interestingly, even though I’ve been a mobile DJ and radio announcer for over 20 years, I’m extremely camera shy. It wasn’t mentioned in the podcast but I’m pretty sure alcohol is not one of the things Jules would recommend as a way of overcoming fear of the camera. Hopefully just forking out a little $$ for a how-to system should help me be a little more motivated about getting something done instead.

    Great interview, love your work!

  11. Long time listener, first time commenter…

    I’m about to buy the system from Jules, thanks to this Podcast. Interestingly, even though I’ve been a mobile DJ and radio announcer for over 20 years, I’m extremely camera shy. It wasn’t mentioned in the podcast but I’m pretty sure alcohol is not one of the things Jules would recommend as a way of overcoming fear of the camera. Hopefully just forking out a little $$ for a how-to system should help me be a little more motivated about getting something done instead.

    Great interview, love your work!

  12. Go for it, Nick. It’s a sensational ‘how-to’ training product that answers all your questions. Have a listen to my latest interview with Jules Lund – he shares a great idea for overcoming the fear of the camera / microphone. It’s episode 108. Cheers Timbo.

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