James Tuckerman is best known for launching Anthill Magazine, in 2003, from the spare bedroom of his parent’s home. He was 26 years old. In 2004 and 2005, he was named Best Small Publisher in Australia by Publishers Australia. Not a bad achievement!
Then, in early 2009, he reinvented the Anthill business model, abandoning its print origins in favour of a 100% digital product. (A couple of years ahead of Fairfax and News!). Within six-months Anthill Online was listed by Neilson Online Ratings among the Top 50 Business & Finance websites in Australia. Things are going well!
What few people know is that James made this digital transition on a budget of just $900.
So grab a cuppa, sit back (pen and Moleskine at the ready) as James shares with us how he built the Anthill brand in to the publishing powerhouse it is today, as well as how he’s invested a huge amount of time and resources in to building a loyal community – something he suggests every small business should do.
Links & Resources Mentioned In This Episode ..
Netregistry – Check out Small Business Big Marketing’s sponsor for all your online marketing needs.
Anthill Online – James Tuckerman’s pride and joy.
Conquer The Web – Book a seat at James Tuckerman’s upcoming event for small business owners who want to well … conquer the web! Use promo code SBBM for a sweet discount.
Marketing Coaching with Timbo – Email me at tim(at)smallbusinessbigmarketing(dot)com if you’d like to enquire about my Marketing Coaching package – I’ll set up a 15-minute Discovery Call where I’ll be able to establish if I can help you move your business forward.
Join the marketing discussion beyond my podcast …
For in-depth marketing discussion, join the Small Business Big Marketing LinkedIn Group.
See the lighter side of marketing on the Small Business Big Marketing Facebook Page.
Receive small business marketing tips on the Small Business Big Marketing Twitter feed.
Leave a review for Small Business Big Marketing in iTunes. It’s a rankings thing ;0)
I’ve personally created these marketing training products in response to listener feedback …
Site Boost – Discover the characteristics of a successful website.
Spotlight – I create an exclusive podcast episode solving the marketing challenges of your business.
List Builder – How to build an email subscriber list … Fast.
Online Marketing Communications Masterclass – This is all about getting found online.