#101 Aquabumps – Sydney’s most popular retail attraction. And it’s a small business!

#101 Aquabumps – Sydney’s most popular retail attraction. And it’s a small business!

Eugene Tan started Aquabumps in 1999, when as a frustrated Creative Director he combined his three passions: photography, surfing and the web.  In the nineties blogs hadn’t evolved yet, but Eugene,  better known as ::uge (yooj), thought he’d provide a nice daily break for his mates to see a bit of surf at work.  The daily updates started flowing more consistently and the first handful of friends became thousands of people logging on from all over the globe. Even Aquabumps’s Facebook page is a hive of activity with 58,000 followers (as at Sept 2012).

Aquabumps is now the third most popular tourist attraction in Sydney behind the Harbour Bridge and Sydney Opera House (according to the Lonely Planet Guide). It’s a small business doing big well … everything!

This is a great story about one guy’s decision to follow his passion. And it’s paid off big time.

  • Uge has a major gallery selling his prints and book right in the heart of Bondi.
  • Uge gets invited (all expenses paid of course ;0) by tourist bureaus all over the world to photograph their beaches and post them on the Aquabumps site.
  • The Aquabumps site benerates a steady stream of income via advertising and sponsorship.
  • Uge has one beautiful coffee table book already published and another on the way (and you know how much I love books as a marketing channel).
PLUS in this episode I go off on another content creation rant – mainly because my own content creation strategy just landed me the biggest speaking gig of my career so far …. plus I answer a great listener question from Mike Mayers at Benefit Houdini about how to generate awareness on a shoestring budget – tune in for my top 5 on exactly how to do this.

Links & Resources Mentioned In This Episode ..

Netregistry – Check out Small Business Big Marketing’s sponsor for all your online marketing needs.

AquaBumps – Ugene’s pride and joy.

Marketing Coaching with Timbo – Email me at tim(at)smallbusinessbigmarketing(dot)com if you’d like to enquire about my Marketing Coaching package – I’ll set up a 15-minute Discovery Call where I’ll be able to establish if I can help you move your business forward.

Join the marketing discussion beyond my podcast …

For in-depth marketing discussion, join the Small Business Big Marketing LinkedIn Group.

See the lighter side of marketing on the Small Business Big Marketing Facebook Page.

Receive small business marketing tips on the Small Business Big Marketing Twitter feed.

Leave a review for Small Business Big Marketing in iTunes. It’s a rankings thing ;0)

I’ve personally created these marketing training products in response to listener feedback …

Site Boost – Discover the characteristics of a successful website.

Spotlight – I create an exclusive podcast episode solving the marketing challenges of your business.

List Builder – How to build an email subscriber list … Fast.

Online Marketing Communications Masterclass – This is all about getting found online.

6 thoughts on “#101 Aquabumps – Sydney’s most popular retail attraction. And it’s a small business!”

  1. Perfect timing, I’m driving from port Macquarie to ballina tomorrow, so this new podcast plus a few in the archives I haven’t listened to yet will make the journey more enjoyable, I hope I get caught in traffic haha!

  2. Perfect timing, I’m driving from port Macquarie to ballina tomorrow, so this new podcast plus a few in the archives I haven’t listened to yet will make the journey more enjoyable, I hope I get caught in traffic haha!

Leave a Comment

Your email address will not be published.

ACCESS TIMBO’S

Marketing Wake Up Calls

Only for the motivated business owner keen to build their beautiful business in to the empire it deserves to be.

SEND ME THOSE BAD BOYS NOW!