This is a story of how and why it’s so damn important to build a brand and have the guts to stick to it through thick and thin. In 2006, Andre Eikmeier started an online forum called Qwoff, a place where the average Joe could discuss wine without all the fancy talk. Three years later, and not a cent richer, he (and his business partner) launched VinoMofo, an online, in your face wine retailer that (in their own words) “…offers a small selection of hand-picked wines and wine-like things … at very mofo prices.”
VinoMofo is a classic example of a business that knows exactly what it stands for, exactly who their customers are and what they think and feel, and then goes about delivering a product / service that emotionally engages with them at every turn, every time. I’d call this classic brand building!
Oh, and to prove this formula’s success, VinoMofo was bought by Catch Of The Day, Australia’s biggest group buying site last year.
So, if the idea of taking your business from bland to brand appeals then listen up … Andre shares some absolute marketing gold.
Links & Resources Mentioned In This Episode ..
Netregistery – Here’s how they can help you with the right website package for your needs.
Qwoff – The online wine forum Andre started that, whilst successful, wasn’t making a dollar.
VinoMofo – The mother of all online wine retailers.
That VinoMofo video Andre produced (and starred in) to celebrate the Catch Of The Day partnership.
The Online Marketing Communications Masterclass – This is the training product I mentioned in this episode in which the first two hour session (there’s 16-hours of marketing training in total) has me bang on about why and how to build a strong brand.
Marketing Coaching with Timbo – Email me at tim(at)smallbusinessbigmarketing(dot)com if you’d like to enquire about my Marketing Coaching package – I’ll set up a 15-minute Discovery Call where I’ll be able to establish if I can help you move your business forward.
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Online Marketing Communications Masterclass – This is all about getting found online.