Tansel Ali is the only person in the world to memorise two Yellow Pages directories in 24-days – now that’s what I call a marketing stunt. Not surprisingly, he’s also 3-times Australian Memory Champion, a celebrity memory coach, a bestselling author and sought after speaker. You can find Tansel on Twitter @TanselAli
Join me for a chat with Tansel as he shares:
- Why he became a Memory Coach
- How he’s built a business being a Memory Coach
- Why he did the Yellow Pages stunt
- How to remembers anything (including people’s names – I’m so bad at that!)
- How he went about getting clients for a service people don’t think they need
Plus I give a listener some advice on how to generate more referrals for her kitchen renovation business.
Let’s do this!
EPISODE TIMELINE
00:29 Welcome & overview
02:13 Listener question about how to generate referrals
05:29 Insights in Key Person Of Influence
06:43 Today’s guest introduction – Tansel Ali
07:40 Interview with Tansel Ali
30:51 My top 3 marketing learnings fro my chat with Tansel Ali
33:12 Motivational marketing quote of the week
33:33 Wrap-up and insights in to next week’s guests
EPISODE SPONSORS (PLEASE SUPPORT THEM)
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RESOURCES & LINKS MENTIONED
My interview with Valerie Khoo
Buy Valerie’s Power Stories book
My interview with Steve Sims about the world’s best referral idea
TWEETABLES
(GO ON, SHARE THE LOVE, YOU KNOW YOU WANT TO)
MY TOP 3 MARKETING TIPS FROM THIS EPISODE
- Continue to focus on telling your story.
- Create a marketing stunt.
- Ask yourself this question: “Is there something in my world that I am either exceptional at or passionate enough about to go and build a business around?”
INSPIRATIONAL MARKETING QUOTE
“I never felt like I was in the cooke business. I’ve always been in a feel good feeling business. My job is to sell joy. My job is to sell happiness. My job is to sell an experience.””
Debbi Fields
OVER TO YOU …
What was your biggest marketing learning or ah-hahahha moment from this episode?
Leave your comment below.
My guest and I respond to each and every comment.
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4 thoughts on “257 – A crazy marketing stunt helped memory coach Tansel Ali build his business”
To be honest, I thought, “Crap. Why did he get this nut case on the show?” But man I loved it! Taking something he was passionate are really turning it into a business. Showed the importance of telling a story, not just in building memory, but also, your business story. His is great. He’s the real deal, and now helps others. I want to learn this stuff. He needs to build out his products online so we can all benefit. I’d love to learn some of this and teach my kids. Not just a good business story, but good marketing lesson too. Great press ideas too. What’s his name was great!
You make me laugh, Nicko! Great about about the need for Tansel to build out his online offering – amazing learnings fro kids. Deep respect for him wanting to take what he’s learnt to help the rest of us who forget where our keys are. My wife’s response is “They’re where you last left them.”
Righto, lets get to it. I didn’t connect here. Hey, a really nice guy, but I couldn’t understand the whole memory thing here. I saw points where it was relevant, but not enough to say……..GOLD!
I do love a harsh critic. Thanks for the feedback, Chris – I’ll just work a little harder at raising the bar 😉