It’s time to party people, ‘cause I’m speaking to the Chief Party Dude from The Party People … who sell a party supply every 9-seconds. [Insert party blower SFX ;-]
Today’s guest is Dean Salakas, owner of the third generation family business and Australia’s largest retailer of party supplies. Check this for some stats … they:
- Sell 15,000+ lines
- Have serviced 545,000+ parties
- Have sold 4.6 million party supplies
- And take an order every 9-seconds
In this fun and candid fireside chat, Dean shares:
- The pros & cons of running a family business
- What he learnt from being on Shark Tank
- His top 3 critical marketing success factors
Plus I share an inspirational marketing quote dating back to 450BC.
Yep, another big episode of Australia’s best marketing podcast. Let’s go!
EPISODE TIMELINE
00:29 Welcome & overview
02:51 Time for a check-in on the week
04:06 Today’s guest introduction – Dean Salakas
07:10 Interview with Dean Salakas – Part 1
20:07 Insights in to 99Designs & Netregistry
22:17 Interview with Dean Salakas – Part 2
44:24 My top 3 marketing learnings from my chat with Dean Salakas
46:58 Motivational marketing quote of the week
47:16 Wrap-up and insights in to next week’s guests
EPISODE SPONSORS (PLEASE SUPPORT THEM)
Netregistry special offer – Get your online marketing sorted. Websites from $79 / month.
99Designs free coupon – Get a design you’ll love. in 7-days. 100% guaranteed.
RESOURCES & LINKS MENTIONED
The Party People’s official website
My two previous Shark Tank guests:
Travis Osborne from Mobile Tyre Service
Interview with SEO expert Rand Fishkin
TWEETABLES
(GO ON, SHARE THE LOVE, YOU KNOW YOU WANT TO)
MY TOP 3 MARKETING TIPS FROM THIS EPISODE
- Be agile – be willing to try new things.
- Work to an uncapped marketing budget.
- Optimise your website.
INSPIRATIONAL MARKETING QUOTE
“Tell me and I will forget.
Show me and I may remember.
Involve me and I will understand.”
Confucius 450 BC.
OVER TO YOU …
What was your biggest marketing learning or ah-ha moment from this episode?
Leave your comment below.
My guest and I respond to each and every comment.
