265 – Pinchapoo is a cheeky charity founded on a very personal story.

265 – Pinchapoo is a cheeky charity founded on a very personal story.

Pinchapoo was borne from a simple, cheeky concept – ‘pinch’ the shampoos and toiletries provided in your hotel room, and donate them to those who need them most. How cheeky is that?!


Join me for a fireside chat about not-for-profit marketing with founder Kate Austin as she shares her personal journey to starting this cheeky little charity that has already donated over 400,000 products to the incredible organisations we work who distribute them directly to those in need.

Marketing topics covered include:

  • The importance of finding your why
  • How to create a brand that stands out in an over-crowded market place
  • How to start something your passionate about
  • Plus I give Kate a few marketing tips of my own

Yep, another big episode of Australia’s #1 marketing podcast.

So let’s get stuck, right in!




00:32  Welcome & overview
03:23  Listener feedback
06:07  Insights in to Key Person Of Influence & Audible
07:09  Today’s guest introduction – Kate Austin
08:55  Interview with Kate Austin
35:32  My top 3 marketing learnings fro my chat with Kate
38:00  Motivational marketing quote of the week
38:20  Wrap-up and insights in to next week’s guests



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How to get involved in Pinchapoo

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  1. Get clear on your why. I say this a lot! #BrokenRecord
  2. Don’t be afraid to create your own language for your brand.
  3. Make it easy for people to do what you want them to do.





“The most dangerous poison is the feeling of achievement –
the antidote is to every morning think what can be done better today.”

Ingvar Kamprad, IKEA Founder




What was your biggest marketing learning or ah-hahahha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.


8 thoughts on “265 – Pinchapoo is a cheeky charity founded on a very personal story.”

  1. Love her excitement for this. I have a few ideas for her:

    Start a podcasting and get a patriotic account so people can easily donate. She could interview people that travel frequently and talk about all aspects of living on the road.

    Get a partnership with Virgin Airlines and have drop off points at the gates.

    Also look for PR opportunities in the airline magazines…don’t need to advertise. I think it would make for great copy in those magazines. I would think they would love any stories having to do with travel. And this one is so unique, it should just take a few calls.

    Thanks for sharing!

  2. Linda Reeve

    The G O L D in this ep seemed to speak directly to me, thanks Pinchapoo and the whole Pooh Army / Poosters for the amazing work you are doing. Have shared your facebook page and a couple of posts with the world via our Rotary page. (facebook/rotarypeninsula)

  3. Forget the Poo Army or the Poosters. How about THE POOGLARS? See what i did there 🙂

  4. I am a faithful listener of SBBM. Each week, I gain insight and helpful marketing tips from almost every podcast. This time, however, I am very disappointed in the Pinchapoo episode and business plan.

    I own 2 small businesses, one of which is a family of boutique inns in the NW United States. We gladly provide amenities to our guests including: shampoo, conditioner, lotion, shower gel, facial bar soap, gourmet coffee packets, herbal teas, salt water taffy and more. Buying these amenities is one of the many expenses of running our small hotels.

    If every guest “pinched” amenities from our house keepers’ supply baskets, it would be a huge expense for us. (Stealing supplies should not be a part of the cost of renting a hotel room.) Usually, our lovely guests use some of what we offer and leave what they don’t need. If guests want to take their half used shampoo etc, we welcome that.

    Further, our small NW business is helping to save lives globally, as we proudly belong to a non-profit organization called Clean the World. CTW provides bars of recycled soaps from 500,000 hotel rooms like ours. So far, we’ve helped CTW provide 25 million bars of soap to needy people and thus prevent disease in 99 countries.

    Next time, share this bit of marketing GOLD: Do unto others as you would want done to you. It’s a big job to run a small business. Let’s help each other.

  5. Well, firstly, not sure why you addressed your rant to me, but I’ll give you a response…
    I’m not sure I heard what you heard. Yes, they talked about pitching from the cart, but not as a general rule. A few people had, but that was not the aim, nor her encouragement. As a long time business owner, I know I have certain expenses, and I watch them very closely. I would assume as a Hotelier, you would budget in the cost of the room, new shampoo for every guest…per day…and it IS for a good cause. I can not believe this stroy got under your skin so bad as to think you were going to go out of business. If EVERY guest used or took 100% of your shampoo from the rooms, would that be damaging? But what is the chance of that? You might lose a half a percentage more of your shampoo because of her story. MAYBE. Could you afford that?
    If you have been a listener of the show for as long as you say, then you know the heart a Tim and his show. I suggest you lighten up a bit.
    Okay, off my box now.

  6. thefatbadger

    I don’t get it. While I applaud Kate for wanting to help out in this space I have a few problems with the approach (hey the world would be pretty boring if we were all the same right?).
    The process is very inefficient: Contributors sending in small quantities at a time is costly and time consuming.
    The postage cost to send the items in would often outweigh their cost.
    The practice of ‘taking’ the items from the hotels amounts to forcing the hotels to make a donation. Despite that fact that some people do take some or all of the items in the bathroom not everybody does and many items go untouched and hence are left for the next guest and the expense of replacing them is not incurred. The hotels costs, and therefore prices to guests, reflect this.
    I see the problem in securing and relying on a major sponsor/supporter e.g. they may simply cut you from their donations/sponsor list from one year to the next but think the current strategy may need tweaking to ensure long-term viability of the project.

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