Pinchapoo was borne from a simple, cheeky concept – ‘pinch’ the shampoos and toiletries provided in your hotel room, and donate them to those who need them most. How cheeky is that?!

Join me for a fireside chat about not-for-profit marketing with founder Kate Austin as she shares her personal journey to starting this cheeky little charity that has already donated over 400,000 products to the incredible organisations we work who distribute them directly to those in need.

Marketing topics covered include:

• The importance of finding your why
• How to create a brand that stands out in an over-crowded market place
• How to start something your passionate about
• Plus I give Kate a few marketing tips of my own

Yep, another big episode of Australia’s #1 marketing podcast.

So let’s get stuck, right in!

EPISODE TIMELINE

00:32  Welcome & overview
03:23  Listener feedback
06:07  Insights in to Key Person Of Influence & Audible
07:09  Today’s guest introduction – Kate Austin
08:55  Interview with Kate Austin
35:32  My top 3 marketing learnings fro my chat with Kate
38:00  Motivational marketing quote of the week
38:20  Wrap-up and insights in to next week’s guests

EPISODE SPONSORS (PLEASE SUPPORT THEM)

Grab a free hard or audio copy of the Key Person Of Influence Amazon best-seller book
This book is red hot. Not to be read in bed. Way too stimulating.

Register for a Key Person Of Influence Brand Accelerator live event
8-hours of business-changing content. No BS.

RESOURCES & LINKS MENTIONED

How to get involved in Pinchapoo

Join the Small Business Big Marketing Forum

TWEETABLES
(GO ON, SHARE THE LOVE, YOU KNOW YOU WANT TO)

MY TOP 3 MARKETING TIPS FROM THIS EPISODE

1. Get clear on your why. I say this a lot! #BrokenRecord
2. Don’t be afraid to create your own language for your brand.
3. Make it easy for people to do what you want them to do.

INSPIRATIONAL MARKETING QUOTE

“The most dangerous poison is the feeling of achievement –
the antidote is to every morning think what can be done better today.”

Ingvar Kamprad, IKEA Founder

OVER TO YOU …

What was your biggest marketing learning or ah-hahahha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.