David Curry, ex advertising exec of over 20-years, cleverly identified a gap in the iPhone application market…one that he himself would never use in a million years; but one that over 150,000 American females just had to have. David shares with us how he identified the gap, how he went about filling the gap and […]
SBBM #10 – Finding a Niche in a Crowded iPhone App Marketplace Read More »
Luke Harvey-Palmer, Founder of Buzzle, shares some absolute gold in respect to building your personal brand both online and off. Luke is a guy who spends every waking hour building the personal brands at the very top end of Australia’s business community, and he has kindly given us 30 minutes of his time to tell
SBBM #9 – How to Build your Personal Brand Read More »
Martyn Thomas, Founder of Frank Media, a media planning and buying agency shares with us what it means to build a community around your business and how it can have a hugely positive impact on your bottom-line. You’ll also discover what it means to create a ‘tuned-in’ product or service and how to go about
SBBM #8 – How to Build a Community Around Your Business Read More »
Social Media guru, author of the best-seller Connection Generation and all round nice Guy Iggy Pintado is in the hot seat for this episode. Having held senior marketing positions with Telstra and IBM, Iggy has now decided to spend his life connecting and showing others how to connect for the benefit of building your business
SBBM #7 – How to Get Connected and Build Your Business Read More »
Olympic Swimmer Michael Klim, veteran of three Olympic Games and recipient of numerous Gold & Silver medals, shares with us how he’s gone about creating a range of male skincare products called MILK (that’s Klim spelt backwards!) from scratch. You’ll hear what role Shrek (yes Shrek) played in the development of his brand, about a
Podcast #6 – One Australia’s Most Famous Olympians Turns Small Business Owner Read More »
Tim and Luke step out of the studio to answer a few listener questions about networking and setting up a website for a new business. This episode’s a short one in preparation for some ripper interviews coming up including an ex Australian Olympian and a social marketing expert.
Podcast #5 – Listener Questions about Networking & Web Marketing Read More »
We chat with Flip Shelton, PR expert, writer, presenter and muesli maker, about how you develop your story and promote it journalists for inclusion in traditional and online press.
Podcast #4: The Tricks to Using Publicity to Build Your Small Business Read More »
Mel Bridge, owner and founder of GXY Search, a recruitment company for gen x and y’ers, talks to us about her niche and how she uses networking and relationship building to generate a solid client base. If you like the show, subscribe with iTunes.
Podcast #3: Finding a Niche in a Crowded Market Place Read More »
Darren, co-owner and operator of St Kilda Boat Sales, tells how his passion for boats took him from the corporate technology maketing world into his dream business.
Podcast #2: How a Corporate Marketer Built a Successful Small Business of His Own Read More »
John, founder and owner of Wicked Campers, tells us how he’s used affordable and novel marketing ideas to turn a small fleet of vans into an international campervan hire business. This first Small Business Big Marketing podcast covers inspiring material from someone who is constantly thinking outside the marketing box.
Podcast #1: How a Mechanic Changed the Campervan Hire Business Read More »
Grab My 10 MarketingProven marketing principles that every business – no matter its size, category or industry – should adhere to in order to create epic marketing, increase awareness, engagement and enquiry. And who doesn’t want a piece of that?!
