Made To Stick
This is like having Tarzan Grip for your ideas. It teaches you how to have your ideas heard and understood by those that matter. [amtap book:isbn=1400064287]
The Tipping Point
If you’re wondering at what point your business may just ‘take off’…when the majority of potential buyers are going to think “Hey, I need some of what he’s selling” then read this book. It’s full of real-life case studies on brands and businesses that hit a tipping point when everything just feel in to place.
The 22 Immutable Laws Of Marketing – Violate Them At Your Own Risk
Not much to add here…If you’re a small business owner responsible for the marketing of something (anything) then you must read this book. It’s really old and it’s really good. Do not pass go until you have. If you’ve passed GO then spend some time in GAOL whilst you read it. I promise, no more
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The 22 Immutable Laws of Branding
Read our review of The 22 Immutable Laws of Marketing and follow the same instructions! This is a powerful book that argues the value of a highly focused brand. [amtap book:isbn=0060007737]
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The 4 Hour Work Week
Timothy Ferris was working 15 hours days running Brain Quicken, his dietary supplement business. Yes he was earning a dollar but work was his life. Sound familiar? The 4 Hour Work Week is a testament to how you can outsource just about every aspect of business cost effectively. It poses many questions, one which I
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