Tool Box

Purple Cow

Years ago, some smart advertising exec came up with the concept of a USP – a Unique Selling Proposition. This book takes this idea to the masses, advising all us small business owners that we need a purple cow. It also shows how to get an idea across through the telling of a story…Seth is

Purple Cow Read More »

Word-Of-Mouth Marketing

Ahhhh…the FREE-dom of word-of-mouth marketing…The cheapest form of getting your name out in the market place. If you think your business could do with a bit of free publicity, with people talking about your brand on your behalf, then read this…NOW! That’s an order. [amtap book:isbn=1419593331]

Word-Of-Mouth Marketing Read More »

All Marketers Are Liars

Not true….we’re just doing our best to sell our product or service in a compelling way. That said, Seth has some interesting views on how we go about this…A must read if you want to get your message right. BTW…He doesn’t really believe we’re liars. [amtap book:isbn=1591841003]

All Marketers Are Liars Read More »