Tool Box

Purple Cow

Years ago, some smart advertising exec came up with the concept of a USP – a Unique Selling Proposition. This book takes this idea to the masses, advising all us small business owners that we need a purple cow. It also shows how to get an idea across through the telling of a story…Seth is …

Purple Cow Read More »

Word-Of-Mouth Marketing

Ahhhh…the FREE-dom of word-of-mouth marketing…The cheapest form of getting your name out in the market place. If you think your business could do with a bit of free publicity, with people talking about your brand on your behalf, then read this…NOW! That’s an order. [amtap book:isbn=1419593331]

Permission Marketing

This is the book that showed me how to develop a genuine relationship with my potential customers. It reminded me that you’ve got to give in order to get. A simple concept, entertainingly explained by Seth. [amtap book:isbn=0684856360]

All Marketers Are Liars

Not true….we’re just doing our best to sell our product or service in a compelling way. That said, Seth has some interesting views on how we go about this…A must read if you want to get your message right. BTW…He doesn’t really believe we’re liars. [amtap book:isbn=1591841003]

Made To Stick

This is like having Tarzan Grip for your ideas. It teaches you how to have your ideas heard and understood by those that matter. [amtap book:isbn=1400064287]