As humans, we love something or someone to follow. Even if you deny this point, your still following something! This book explains to small business owners the concept of creating a tribe around your business…being the leader…and how to manage and communicate with your followers. This is an important book in a time when the […]
Tribes – We Need You To Lead Us Read More »
Years ago, some smart advertising exec came up with the concept of a USP – a Unique Selling Proposition. This book takes this idea to the masses, advising all us small business owners that we need a purple cow. It also shows how to get an idea across through the telling of a story…Seth is
Ahhhh…the FREE-dom of word-of-mouth marketing…The cheapest form of getting your name out in the market place. If you think your business could do with a bit of free publicity, with people talking about your brand on your behalf, then read this…NOW! That’s an order. [amtap book:isbn=1419593331]
Word-Of-Mouth Marketing Read More »
This is the book that showed me how to develop a genuine relationship with my potential customers. It reminded me that you’ve got to give in order to get. A simple concept, entertainingly explained by Seth. [amtap book:isbn=0684856360]
Permission Marketing Read More »
Not true….we’re just doing our best to sell our product or service in a compelling way. That said, Seth has some interesting views on how we go about this…A must read if you want to get your message right. BTW…He doesn’t really believe we’re liars. [amtap book:isbn=1591841003]
All Marketers Are Liars Read More »
Doug Hall tells it how it is. He not only has brilliant marketing insights and ideas for us small business owners…he backs every single one of them up with statistics, statistics and more statistics. If it can’t be measured, he wont do it. An easy read written by a fellow who charges tens of thousands
Jump Start Your Marketing Brain Read More »
This is like having Tarzan Grip for your ideas. It teaches you how to have your ideas heard and understood by those that matter. [amtap book:isbn=1400064287]
Grab My 10 MarketingProven marketing principles that every business – no matter its size, category or industry – should adhere to in order to create epic marketing, increase awareness, engagement and enquiry. And who doesn’t want a piece of that?!
