Not much to add here…If you’re a small business owner responsible for the marketing of something (anything) then you must read this book. It’s really old and it’s really good. Do not pass go until you have. If you’ve passed GO then spend some time in GAOL whilst you read it. I promise, no more […]
The 22 Immutable Laws Of Marketing – Violate Them At Your Own Risk Read More »
Read our review of The 22 Immutable Laws of Marketing and follow the same instructions! This is a powerful book that argues the value of a highly focused brand. [amtap book:isbn=0060007737]
The 22 Immutable Laws of Branding Read More »
Timothy Ferris was working 15 hours days running Brain Quicken, his dietary supplement business. Yes he was earning a dollar but work was his life. Sound familiar? The 4 Hour Work Week is a testament to how you can outsource just about every aspect of business cost effectively. It poses many questions, one which I
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