Small Is The New Big
[amtap book:isbn=1591841267]
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All Marketers Are Liars
Not true….we’re just doing our best to sell our product or service in a compelling way. That said, Seth has some interesting views on how we go about this…A must read if you want to get your message right. BTW…He doesn’t really believe we’re liars. [amtap book:isbn=1591841003]
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Jump Start Your Marketing Brain
Doug Hall tells it how it is. He not only has brilliant marketing insights and ideas for us small business owners…he backs every single one of them up with statistics, statistics and more statistics. If it can’t be measured, he wont do it. An easy read written by a fellow who charges tens of thousands
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Jump Start Your Business Brain
There’s off course a lot more to business than Marketing (so I’m told!). And it appears to be alot of truth in that rumor. This book proves it. I’d suggest reading this first before you read ‘Kick Start Your Marketing Brain’…once again, the author hares all his learnings from the big business world in a
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Made To Stick
This is like having Tarzan Grip for your ideas. It teaches you how to have your ideas heard and understood by those that matter. [amtap book:isbn=1400064287]
The Tipping Point
If you’re wondering at what point your business may just ‘take off’…when the majority of potential buyers are going to think “Hey, I need some of what he’s selling” then read this book. It’s full of real-life case studies on brands and businesses that hit a tipping point when everything just feel in to place.
