Tim and Luke step out of the studio to answer a few listener questions about networking and setting up a website for a new business. This episode’s a short one in preparation for some ripper interviews coming up including an ex Australian Olympian and a social marketing expert.
Podcast #5 – Listener Questions about Networking & Web Marketing Read More »
We chat with Flip Shelton, PR expert, writer, presenter and muesli maker, about how you develop your story and promote it journalists for inclusion in traditional and online press.
Podcast #4: The Tricks to Using Publicity to Build Your Small Business Read More »
Mel Bridge, owner and founder of GXY Search, a recruitment company for gen x and y’ers, talks to us about her niche and how she uses networking and relationship building to generate a solid client base. If you like the show, subscribe with iTunes.
Podcast #3: Finding a Niche in a Crowded Market Place Read More »
Darren, co-owner and operator of St Kilda Boat Sales, tells how his passion for boats took him from the corporate technology maketing world into his dream business.
Podcast #2: How a Corporate Marketer Built a Successful Small Business of His Own Read More »
John, founder and owner of Wicked Campers, tells us how he’s used affordable and novel marketing ideas to turn a small fleet of vans into an international campervan hire business. This first Small Business Big Marketing podcast covers inspiring material from someone who is constantly thinking outside the marketing box.
Podcast #1: How a Mechanic Changed the Campervan Hire Business Read More »
I’m sure I’m not the first author to say that there’s no such thing as an overnight success. But never a truer a word was spoken. I couldn’t have written this book any earlier if I’d tried. Why? Because: I didn’t start studying Marketing in any formal sense until I was 18. I then didn’t get
5 REASONS WHY THIS BOOK HAS TAKEN 41 YEARS TO WRITE Read More »
As humans, we love something or someone to follow. Even if you deny this point, your still following something! This book explains to small business owners the concept of creating a tribe around your business…being the leader…and how to manage and communicate with your followers. This is an important book in a time when the
Tribes – We Need You To Lead Us Read More »
Years ago, some smart advertising exec came up with the concept of a USP – a Unique Selling Proposition. This book takes this idea to the masses, advising all us small business owners that we need a purple cow. It also shows how to get an idea across through the telling of a story…Seth is
Ahhhh…the FREE-dom of word-of-mouth marketing…The cheapest form of getting your name out in the market place. If you think your business could do with a bit of free publicity, with people talking about your brand on your behalf, then read this…NOW! That’s an order. [amtap book:isbn=1419593331]
Word-Of-Mouth Marketing Read More »
This is the book that showed me how to develop a genuine relationship with my potential customers. It reminded me that you’ve got to give in order to get. A simple concept, entertainingly explained by Seth. [amtap book:isbn=0684856360]
Permission Marketing Read More »
