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mia freedman

#116 Fourteen million monthly page views – Mamamia’s Mia Freedman explains exactly how she does it.

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Mia Freedman is the editor and publisher of Australia’s fastest growing women’s website Mamamia.com.au.

Having built her career around creating communities of women in magazines (as Editor of Cosmo and then Editor in Chief of Cosmo, Cleo & Dolly), Mia began Mamamia in her lounge room in 2007 and today it employs 30 people and has Mamamia has 500,000 readers and more than 14 million page views per month.

Listen in to this fireside chat I had with Mia recently where she explains exactly how she did it. It’s marketing gold. Enjoy!

#116 Fourteen million monthly page views – Mamamia’s Mia Freedman explains exactly how she does it. Read More »

Tim Reid marketing ideas

#115 The marketing year in review. What a massive year of marketing ideas it’s been!

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I recorded this episode on New Year’s Eve 2012, and was in quite the reflective mood. It’s been a massive year of marketing ideas at the SBBM HQ, with so many amazing guests coming through the door and sharing some marketing gold.

Whilst I’m not usually a big one for looking back, setting resolutions and generally getting in to a reflective mood, the general consensus on show’s Facebook and LinkedIn group suggested that’s what you wanted to hear.

So what I’ve done is highlighted some highlights! Guests that left a marketing mark, insights that we could all use to help grow our business some random ramblings that caught my eye throughout the year. I also take you behind the scenes on my journey to losing 30KG over the past 12-months and talk about what I’ve got planned to help improve your marketing for the year head. Enjoy ;0)

#115 The marketing year in review. What a massive year of marketing ideas it’s been! Read More »

will it blend?

#114 Will It Blend? That is the question!

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Tom Dickson is the star of the most famous series of viral marketing videos ever. He is also the founder and CEO of the company Blendtec, which makes the blenders that his crazy videos are intended to sell. In this wonderful fireside chat, Tom takes us deep inside the Will It Blend tent, explaining where the idea came from, how it’s had a dramatic impact on sales (it increased sales 1,000% from the first video!), how they make the videos and so much more. This is a wonderful story of a big idea and marketing courage that continues to result in a big pay off. Enjoy!

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#113 Franchising – Is it for you?

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Greg Nathan is a leading franchise consultant in Australia. Prior to starting the Franchise Relationships Institute he ran three successful Brumby’s Bakery franchises. he now consults to both franchisors and franchisees around the world on how to ensure the partnership is both profitable and sustainable for the long term. In this interview we cover plenty of ground including:

– Who should and shouldn’t buy a franchise.
– How do you decide what type of franchise to buy.
– What you get when buying a franchise versus simply starting a small business from scratch.
– The dos and don’ts of successful franchising.
– Which franchises are the most popular at present.
– Plus much more.

I also have a rant about the importance of creating a memorable customer experience.

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Tim Reid marketing Tips

#112 It’s question time! Personal branding. Marketing to corporates. Business cards PLUS loads more.

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One of the great things I love about putting out this weekly podcast is the number of questions that come in from my listeners. It’s a fantastic way for me to get a sense of what’s on your marketing mind, and of course, for me to answer them every now and then in the actual show itself. And that’s what I’m doing in this episode.

So grab a cuppa and settle in (pen and notepad at the ready) as I tackle marketing challenges that cover personal branding versus business branding, including social media on business cards, how to get in front of senior management, seeking online and free publicity plus loads more. Listen up!

#112 It’s question time! Personal branding. Marketing to corporates. Business cards PLUS loads more. Read More »