350 – Physio Brad Beer is challenging the way his industry charges and markets themselves

350 – Physio Brad Beer is challenging the way his industry charges and markets themselves

You are not going to believe this. I have found a physiotherapist who is focused on getting to an end point with treatment for his patients. What a concept!

Brad Beer of Pogo Physiotherapy has a deep respect for marketing and his practice is quickly becoming known for doing things differently.

How’s this for an action taker? Brad has …

  • Delivered in excess of 25,000 physiotherapy consultations
  • Is an Amazon best selling author of the book You Can Run Pain Free
  • He is a media commentator
  • Host of The Physical Performance Show podcast
  • Champion Triathlete and marathon runner
  • Lives at the intersection of maximising potential and physical performance
  • He’s also the physio to the stars having treated the likes of Pink Floyd’s Roger Waters!

Listen in as we explore physio marketing and go deep on:

  • A clever new way of pricing his services that Brad calls The Finish Line Program
  • Why the 3rd iteration of his business is finally the right one
  • His deep respect for marketing and how he gets his name in front of his ideal clients

But that’s not all. In this episode of your favourite marketing podcast:

We cover plenty of ground in this chat including:

  • How to make your business customer focused
  • ‘The Finish Line’ philosophy
  • How Brad is making the intangible tangible
  • Packaging up services to benefit the client
  • I share another low cost marketing idea for you to implement immediately – How to host a VIP event
  • And we revisit a past episode in which I spoke to email marketing expert Shayne Tilley

Yep, you guessed it, another big episode, so let’s get stuck, right in.






00:00  Marketing Insight
00:28  Teaser
01:02  Welcome & overview
02:55  Insights into The Small Business Big Marketing Club
06:25  Today’s guest introduction – Brad Beer
08:00  Interview with Brad Beer
52:25  Insights into Cornerstone Business Solutions
54:08 My Top 3 Attention Grabbers from my chat with Brad Beer
55:15  How to put on a VIP event
58:28 Wrap-up and an insight in to both a past guest & next week’s guest





  1. Every client gets a high-five program. If you don’t offer programs, which of course the majority of businesses don’t, at least have a think about creating a high five moment for each and every client. Just like Apple used to do whenever someone bought a product in store. 
  2. I love Brad’s definition of loyalty as being “How many other physio practices a patient has to drive past in order to get to his”.
  3. Brad’s respect for marketing, and his belief that if you truly love and believe in what you sell, then how could you not want to tell the world about it?!





Pogo Physiotherapy’s official website

Get access to the 9 steps involved in creating highly profitable partnerships from Key Person of Influence’s Glen Carlson inside The Small Business Big Marketing Club

What Have You Got To Lose – How to run a VIP event

42 Event Planning Tips for Small Business






What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.



4 thoughts on “350 – Physio Brad Beer is challenging the way his industry charges and markets themselves”

  1. Julie Condon

    Thanks Tim for this episode. Thanks Brad for challenging the health care industry in general. I am a hand therapist and I feel the same as you and hate recipe treatments. I was very interested in how you charge for those outcomes. It’s our job to get our clients better, not save them money – that’s their bankers job. Thanks again you have inspired me!

  2. Thanks for your kind feedback, Julie. You gotta hand it to Brad, don’t you, he’s doing a great job. (See what I did there? ;0)

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