Hey, what’s got four walls and goes pop!? A pop-up store, of course. And I reckon maybe, just maybe, you should have one!
The pop-up store trend is sweeping the retail landscape so join me as I speak to Melbourne’s pop-up store queen, Nikolina Saric founder of the pop-up store business Build Brand.
Join us as we discuss:
- How Nikolina got in to the pop-up store business
- What really is a pop-up store
- How to start a pop-up store
- Whether pop-up store business model could be used by any type of business
- The future of retail
- Plus plenty more marketing gold
I also share a motivational marketing quote from that great Italian marketer, Michaelangelo! Plus I’ve got some feedback from a listener that (you guessed it) would bring a tear to a glass eye.
Let’s get stuck in to episode 279 of Australia’s best marketing podcast.
EPISODE TIMELINE
00:28 Welcome & overview
02:17 Time to check-in on the week
04:00 Today’s guest introduction – Nikolina Saric
04:58 Interview with Brian Hight – Part 1
17:36 Insights in to Key Person Of Influence
19:02 Interview with Nikolina Saric – Part 2
33:04 My top 3 marketing learnings fro my chat with Nikolina Saric
35:00 Listener feedback
37:11 Motivational marketing quote of the week from Michaelangelo
37:31 Wrap-up and insights in to next week’s guests
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RESOURCES & LINKS MENTIONED
Nikolina Saric’s website – Build Brand
Email marketing tips – An interview with Shane Tilley
TWEETABLES
(GO ON, SHARE THE LOVE, YOU KNOW YOU WANT TO)
MY TOP 3 MARKETING TIPS FROM THIS EPISODE
- Ask existing and potential clients what’s the biggest problem is that you can solve. Even better, what’s their biggest, most expensive problem?
- Consider how your business could utilise the pop-up store business model.
- Build that email list and then communicate with it on a regular basis. And if you don’t know what to say, then ask them what they’d like to know about. Ask!
INSPIRATIONAL MARKETING QUOTE
“The greatest danger for most of us is not that
our aim is too high and we miss it, but that it’s
too low , and we reach it”
Michaelangelo
OVER TO YOU …
What was your biggest marketing learning or ah-ha moment from this episode?
Leave your comment below.
My guest and I respond to each and every comment.
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1 thought on “279 – The Pop-Up Store Trend: How to start one and why you should with Nikolina Saric”
Hi Timbo, interesting episode, it’s good to hear from someone that is an expert in pop up shops.
One bit I was interested in she seemed to skip over, not intentionally, I think it was just to talk about something else. If you speak to her again can you ask her to elaborate on how she gets email addresses from customers. Is just the cashier asking the customer for there email address when they buy something or do they have an iPad on the desk for people to do it themselves?
And what is the offer she gives them to sign up as in, does she say if you give us your email address we will give you 10% off, or is she simply saying sign up and we will tell you when the next shop pops up?
And while I am at it and asking questions, I’d love to know what the conversation rate is of those 3000 on the email list, do they measure how many of them come back in the future and buy off them again?
Regards
Ben