Presenting from stage, on video, or in an interview situation is a marketing strategy too many business owners ignore. And as a result, leave plenty of money on the table.
Join Andrew Griffiths, Australia’s leading small business author and myself (Australia’s leading marketing speaker) as we share our presentation skills tips:
- Why you should become a great presenter
- How you can become a great presenter
- The various presenting formats available to you
Plus I share a big win one of my Forum Members has had with a clever piece of remarkable marketing.
And I’ve got a motivational quote that comes pretty close to a Dad joke. Soz ;0)
Yep, another big episode of Australia’s best marketing podcast. Let’s go!
00:31 Welcome & overview
02:46 A big marketing win for listener and Forum Member Dave
05:43 Insights in to Key Person Of Influence
06:46 Update on the We Are Podcast conference Timbo is speaking at
07:22 Introduction to today’s topic
08:18 Timbo & AG talk about presenting as a marketing strategy
43:31 My top 3 marketing learnings fro my chat with AG
45:45 Motivational marketing quote of the week
45:59 Wrap-up and insights in to next week’s guests
EPISODE SPONSORS (PLEASE SUPPORT THEM)
Grab a free hard or audio copy of the Key Person Of Influence Amazon best-seller book
This book is red hot. Not to be read in bed. Way too stimulating.
Register for a Key Person Of Influence Brand Accelerator live event
8-hours of business-changing content. No BS.
RESOURCES & LINKS MENTIONED
Steve Martin’s autobiography – Born Standing Up
We Are Podcast – Australia’s first podcasting conference
(GO ON, SHARE THE LOVE, YOU KNOW YOU WANT TO)
MY TOP 3 MARKETING TIPS FROM THIS EPISODE
- Don’t avoid the idea of presenting as a valid marketing strategy.
- Go and get some speaker training.
- Identify the most expensive problem your prospects have that you can solve, then go about creating a presentation that solves it. Along the way, start identifying stories that support each point you make.
INSPIRATIONAL MARKETING QUOTE
“Whatever you do, always give 100%.
Unless, of course, you’re donating blood.”
OVER TO YOU …
What was your biggest marketing learning or ah-ha moment from this episode?
Leave your comment below.
My guest and I respond to each and every comment.
15 thoughts on “271 – Presentation skills tips for growing your business with Timbo & Griffo”
Hi Timbo, my biggest aha was the bit about collecting stories for each point you make, also what griffo said about start where the audience is. Next week I’m giving a talk and just planning it right now, and I’m going to start with two snapshots from when food controlled me (or so I thought) then a concrete example of me walking away from the junk. Then the talk is about how to get from one to the other. This is priceless THANKYOU.
Must disagree on the toastmasters comment you made. I was in toasties for three years and I saw people shaking in their boots turn into really self assured speakers. There is no substitute for the little and often practice this gives people, with supportive feedback. The problem comes when aspiring speakers think TM is ALL they need. There is a definite art to selling from stage so I think the best solution is toasties for general confidence then learn integrity selling from stage elsewhere.
Good stuff. NO KFC IS NOT better than Chic-fil-A. OMG!!! Not even in the same class.
No that is not my biggest take away though. As you know, I love this stuff. I really want to start speaking…not full time, but would love to find some opportunities. For now, behind the mic will have to do. I too liked what AG had to say about knowing the audience and then using a story (I think this one was you) to find common ground. Story is so important. People won’t always remember what you say, but they will remember how you made them feel. I’m sure I heard that someplace.
Thought of a new word for you too. Smarketing! Smart marketing. Royalties will be fine. 😉
Love your work!
Great to hear both you again. Always entertaining and educational. I don’t think it’s weird to walk around a venue and touch each table before you speak. Definitely a good idea to ‘get centred’ while it’s calm, before giving a presentation, if you can get the chance.
Thanks Matt. That makes me feel better!
Ooooh, I’m loving Smarketing. Or should it be Smartketing? Or am I complicating it?! Love your work, Nicko 🙂
Love your take-away, Harriet. Good lick with your talk. We’ll agree to disagree on toasties. That said, I’ve not been through the process, so what would I know?! Although someone (a past toastie) did once tell me I shouldn’t lean on the lectern, or have my hands in my pocket. Meh!!
Just think Smarketing is easier to say. Try saying smartketing fast 5 times.
Righto, you win 😉
No it’s weird.
Hey Nick – check out the Matt Chan video – his TEDx talk on storytelling. He is the producer of Hoarders. The two key elements to capturing an audience are to know your audience and to start with what they know not what you know. I think this is hugely valuable for authors, speakers, trainers, parents etc.
Hi Harriet – I was one of those cool kids that did Toasties at school – when I was 14 I think. Toasties was attended by the chess club kids, the gardening club kids and the sick kids – man we were cool…………..
I loved that point Andrew. Start with what THEY know. It builds a bridge. I have found myself thinking about this several times since hearing the show. GREAT reminder. Thanks again!
I’m 50% sure Timbo meant good luck. But we all know he is a little strange and licking strangers is certainly not something new to him.
My pleasure Nick. Those two points are where I start every speaking session, training etc (in terms of my prep). Cheers – Andrew
I know! I’m maybe 51% sure…;)