Within 30-seconds of meeting today’s guest she started slashing at her arm with a knife. Fortunately it was a safety knife – but I didn’t know that!
Jacklyn James is the inventor of the child-safe cutting knife … Kiddies Food Kutter. And she is a master (or should that be mistress) when it comes to demonstrating it in action. At farmers’ markets and culinary events all over Victoria she woos passers by with a mix of extraordinary passion and genuine belief in her product.
Join me for this fireside chat with here as she shares:
- How she escaped the corporate cubicle
- Where the idea for the Kiddies Food Kutter came from
- How she got it to market
- How she markets it (there’s some very clever ideas)
- Plus she shares her secrets to a successful product demonstration
Yep, it’s another big episode of Australia’s best marketing podcast.
So let’s get stuck … right in.
EPISODE TIMELINE
00:26 Welcome & overview
03:00 Today’s guest introduction – Jacklyn James
04:22 Interview with Jacklyn James – Part 1
17:18 Insights in to Key Person Of Influence
18:26 Interview with Jacklyn James – Part 2
47:47 My top 5 marketing learnings from my chat with Jacklyn James
51:28: Motivational marketing quote of the week
51:41 Wrap-up and insights in to next week’s guests
EPISODE SPONSORS (PLEASE SUPPORT THEM)
Grab a free hard or audio copy of the Key Person Of Influence Amazon best-seller book
This book is red hot. Not to be read in bed. Way too stimulating.
Register for a Key Person Of Influence Brand Accelerator live event
8-hours of business-changing content. No BS.
Choose a FREE audio book from 180,000 titles
What are you up for? Business? Horror? Romance? It’s all here.
RESOURCES & LINKS MENTIONED
Buy the Kiddies Food Kutter here
Jacklyn James on Twitter
Interview with Keith Abraham about finding your passion
Interview with Oran Klaff about nailing your pitch
TWEETABLES
(GO ON, SHARE THE LOVE, YOU KNOW YOU WANT TO)
MY TOP 5 MARKETING TIPS FROM THIS EPISODE
- Spend time looking for the best position for each and every piece of your marketing – your ads, your social media channels, your stands at expos … everything.
- Always present yourself and every part of your business as well as you can – consistency and great presentation doesn’t need to cost a fortune.
- Nail your spiel.
- Be selective about which prospects you focus on – I love Jacklyn’s phrase “Pick the heads”.
- Get passionate. Let it show.
INSPIRATIONAL MARKETING QUOTE
“Shoot for the stars and
you might just land on the moon.”
Anon
OVER TO YOU …
What was your biggest marketing learning or ah-ha moment from this episode?
Leave your comment below.
My guest and I respond to each and every comment.
Grab My 10 Marketing
8 thoughts on “283 – Product Demonstration Ideas (And Mighty Good Ones At That) With Jacklyn James Of Kiddies Food Kutter.”
Timbo very pleased to hear that Jackie’s retirement is looked after with her super. And interested to hear a grand old brand name – Norwich Union. It is amazing the beautiful brand names (another e.g. Royal and Sun Alliance) that have been lost over the years.
The loss of great brand names is amazing, Steve. What about TAA? Ansett? Kentucky Fried Chicken? Oh wait … that’s now KFC ;0)
Funnily enough we just bought the kiddie cutters at a market from Jacklyn following a product demo. The kids love them. Now just need to train my daughter to say ‘knife’ instead of ‘ife’!
I felt so excited about your product Jacklyn! I need to not hold back showing passion for my business and the problems it can solve.
None of us should hold back our passion, Melanie vas long as we truly believe in our business and the problems it solves for people.
What a small world, Justin. Don’t stress in the ‘ife business. She’ll work it out!
I’ve just listened to this episode. It’s not often I’m inspired enough to comment, but after listening to this, I certainly am. I LOVE your gutsy attitude Jacklyn, marketing the hell out of your business, rather than worrying about what could happen if it doesn’t work and you can’t put food on the table. It resonated with me so strongly, because I am working hard to be more like you, and less like a big chicken pants when things don’t go according to plan :-). Good luck Jacklyn, you rock !!!! Oh, and Timbo, thanks for another fantastic interview. You rock too 😉
Thanks for your kind words, Sandy. Jacklyn had some wonderful insights to share … he enthusiasm is infectious 🙂