Within 30-seconds of meeting today’s guest she started slashing at her arm with a knife. Fortunately it was a safety knife – but I didn’t know that!

Jacklyn James is the inventor of the child-safe cutting knife … Kiddies Food Kutter. And she is a master (or should that be mistress) when it comes to demonstrating it in action. At farmers’ markets and culinary events all over Victoria she woos passers by with a mix of extraordinary passion and genuine belief in her product.

Join me for this fireside chat with here as she shares:

• How she escaped the corporate cubicle
• Where the idea for the Kiddies Food Kutter came from
• How she got it to market
• How she markets it (there’s some very clever ideas)
• Plus she shares her secrets to a successful product demonstration

Yep, it’s another big episode of Australia’s best marketing podcast.

So let’s get stuck … right in.

EPISODE TIMELINE

00:26  Welcome & overview
03:00  Today’s guest introduction – Jacklyn James
04:22  Interview with Jacklyn James – Part 1
17:18  Insights in to Key Person Of Influence
18:26 Interview with Jacklyn James – Part 2
47:47  My top 5 marketing learnings from my chat with Jacklyn James
51:28:  Motivational marketing quote of the week
51:41  Wrap-up and insights in to next week’s guests

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RESOURCES & LINKS MENTIONED

Buy the Kiddies Food Kutter here
Jacklyn James on Twitter
Interview with Keith Abraham about finding your passion
Interview with Oran Klaff about nailing your pitch

TWEETABLES
(GO ON, SHARE THE LOVE, YOU KNOW YOU WANT TO)

MY TOP 5 MARKETING TIPS FROM THIS EPISODE

1. Spend time looking for the best position for each and every piece of your marketing – your ads, your social media channels, your stands at expos … everything.
2. Always present yourself and every part of your business as well as you can – consistency and great presentation doesn’t need to cost a fortune.
3. Nail your spiel.
4. Be selective about which prospects you focus on – I love Jacklyn’s phrase “Pick the heads”.
5. Get passionate. Let it show.

INSPIRATIONAL MARKETING QUOTE

“Shoot for the stars and
you might just land on the moon.”

Anon

OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.