I call today’s idea the Stayin’ Alive Content Strategy!
Now, you’re regularly creating helpful content, right? The type I talk about in my book The Boomerang Effect? Content that helps your precious customers make a more informed purchase decision. Content that ensures you rank well on Google. Content that positions you as a key person of influence. Well done!
If you want to optimise that content, so that it doesn’t get lost in the haystack that is the Internet, then it’s time to start repurposing it into other forms that you can share on other sites.
This is what I call the Stayin’ Alive Content Strategy, and it will extend the life of your best content, giving you more bang for your buck and getting it in front of new audiences.
It also respects the fact that different people consume information differently. Some like to read. Some like to listen. Some like to watch.
Here’s my 3-steps to your helpful content stayin’ alive:
Pro-Tip: Revisit the original piece of helpful content you repurposed, and update it to include links to the new content.
So … what have you got to lose?!