I call today’s idea the Stayin’ Alive Content Strategy!
Now, you’re regularly creating helpful content, right? The type I talk about in my book The Boomerang Effect? Content that helps your precious customers make a more informed purchase decision. Content that ensures you rank well on Google. Content that positions you as a key person of influence. Well done!
If you want to optimise that content, so that it doesn’t get lost in the haystack that is the Internet, then it’s time to start repurposing it into other forms that you can share on other sites.
This is what I call the Stayin’ Alive Content Strategy, and it will extend the life of your best content, giving you more bang for your buck and getting it in front of new audiences.
It also respects the fact that different people consume information differently. Some like to read. Some like to listen. Some like to watch.
Here’s my 3-steps to your helpful content stayin’ alive:
- Pick one of your best pieces of helpful content. Let’s say it’s a video that’s had the most views, comments or shares.
- Make a plan for repurposing that video into at least 3 new pieces of helpful content. You could extract the audio using iSkySoft Video Converter. You could then have that audio transcribed by GoTranscript and turned into a series of written blog posts. You could then pick short quotes from the transcription and design them into social media posters using Canva for Facebook, LinkedIn, Pinterest and Instagram.
- Publish your new pieces of repurposed helpful content, sharing them with your social media followers, email list and with individuals who you know will benefit from them.
Pro-Tip: Revisit the original piece of helpful content you repurposed, and update it to include links to the new content.
So … what have you got to lose?!