Imagine a video marketing strategy that generated 200+ email inquiries per day. Has people traveling from across the world to use your services. And that’s created a three month waiting list for new clients.
Well, that exactly what’s happened to Melbourne Chiropractor, Dr. Ian Rossborough of Chiropractic Excellence since he’s started filming the work he’s doing on his patients.
In my fireside chat with Ian, he explains how he and his staff go about creating the videos, the impact they’ve had on his business and how he’s managing the exponential growth. This is a wonderful story of a medical professional working hard to make a difference.
00:23 Welcome & overview
00:32 Today’s guest introduction – Dr. Ian Rossborough
04:28 Interview with Dr. Ian Rossborough – Part 1
15:19 Insights in to the Key Person Of Influence Business Accelerator
16:35 Interview with Dr. Ian Rossborough – Part 2
26:15 My top 3 marketing learnings fro my chat with Dr. Ian
28:34 Motivational marketing quote of the week from Zig Ziglar
28:51 Wrap-up and insights in to next week’s guests
EPISODE SPONSORS (PLEASE SUPPORT THEM)
Grab a free hard or audio copy of the Key Person Of Influence Amazon best-seller book
This book is red hot. Not to be read in bed. Way too stimulating.
Register for a Key Person Of Influence Brand Accelerator live event
8-hours of business-changing content. No BS.
RESOURCES & LINKS MENTIONED
Dr. Ian Rossborough’s business – Chiropractic Excellence
The full interview with Dr. Ian Rossborough can be found inside
The Small Business Big Marketing Forum
(GO ON, SHARE THE LOVE, YOU KNOW YOU WANT TO)
MY TOP 3 MARKETING TIPS FROM THIS EPISODE
- Ask yourself this – “Is there an opportunity in your business to capture on video (in real time) the success or joy a client experiences from using your product or service?
- Don’t wait to have all the fancy equipment before you start a content marketing strategy. Just fricken’ start!
- Continue to be yourself, in your videos, blog posts, podcasts, in any content marketing you do. Don’t put on some weird ass marketing voice.
INSPIRATIONAL MARKETING QUOTE
“People often say that motivation doesn’t last.
Well, neither does taking a bath.
That’s why we recommend it daily.”
OVER TO YOU …
What was your biggest marketing learning or ah-hahahha moment from this episode?
Leave your comment below.
My guest and I respond to each and every comment.