294 – Viral video creator Bobby Edwards of Squatty Potty explains how one video generated 65M views & increased sales by 600%.

294 – Viral video creator Bobby Edwards of Squatty Potty explains how one video generated 65M views & increased sales by 600%.

The Squatty Potty video of the unicorn that does rainbow coloured poo (yep, you heard right – check it out below) has had 65,000,000 views to date across Facebook and YouTube … and it’s increased sales of Squatty Potty by 600% in its first three months.

Come behind-the-scenes with it’s creator and Squatty Potty co-founder Bobby Edwards as he explains:

  • Why Squatty Potty exists in the first place
  • Where the idea for the Squatty Potty video came from
  • Why having the courage for a big marketing idea is critical
  • How much the video cost
  • And so much more

Plus I share a productivity hack that’s saving me time and making my emails infinitely more interesting.

Yep, it’s another big episode of Australia’s best marketing podcast … so let’s get stuck right in 🙂




00:50  Welcome & overview
03:09  How I’m making my emails more interesting
05:40  Today’s guest introduction – Booby Edwards of Squatty Potty
07:25  Interview with Bobby Edwards – Part 1
19:05  Insights in to Netregistry & Key Person Of Influence
21:12  Interview with Bobby Edwards – Part 2
35:57  My top 3 attention grabbers from my chat with Bobby Edwards
38:33  Motivational marketing quote of the week
38:55  Wrap-up and insights in to next week’s guests



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The Squatty Potty Unicorn video:

Squatty Potty US website

Squatty Potty store locater

Simple Recorder

Last week’s episode with Luke Hampshire of Fly Airly





    1. Have the courage to go for a big idea. Whether that be a big marketing idea like a having a unicorn demonstrate your product to setting a Guinness World Record (past guest Arthur Greeno set two of these) to simply running with a brave subject line in your next email … try something that makes you feel slightly uncomfortable.
    2. I love the fact that Bobby employed the video agency because he’d fallen in love with some previous work they’d done. Look out for marketing you love and then find who created it. It might be a logo – so go find the graphic designer. It might be some great copy – so go find the copywriter.
    3. Don’t underestimate the power of Facebook videos. I guess we all think of YouTube as being the home of video; but 15 million YouTube views versus 50 million on facebook is quite a difference. Test it for yourself.




Why join the Navy when you can be a pirate?

Steve Jobs




What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

6 thoughts on “294 – Viral video creator Bobby Edwards of Squatty Potty explains how one video generated 65M views & increased sales by 600%.”

  1. LOVED this one! Robby…I mean Bobby was great. I really like he just embraced the funny aspect of his business, which broke down barriers, made people smile, and thus generated sales. Had they taken the sterile, normal, clinical approach to this product, they would have NEVER seen the results they are experiencing. GREAT lesson for everyone. Put a little personality and fun into your brand and your marketing. The other thing I picked up on, maybe I’m wrong, but when they went to make the video, it took them a few tries to get it right. But when they did, BAM!! Nice job. Great find Timbo!

  2. Thanks Mick, I mean Nick! Good point about finding the funny side – not enough businesses do that – life’s too serious as it is – injecting a smile into a brand can be a serious point-of-difference!

  3. The interview was a bit crappy [just kidding] but I really love the video. Just works on so many levels. I’d get the same creative team onto the next video working on the dropping the kids off at the pool concept. Surely some viral gold or bronze waiting to be unearthed.

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