beauty Archives - Small Business Big Marketing

Marcella Guidry of Belle L’adore | Building a natural skincare brand

Meet Marcella Guidry, the dynamic owner of Belle L’adore, a 10-year-old beauty brand renowned for its natural skincare products. Belle L’adore offers luxurious body butter, liquid butter, and deodorant, all handcrafted with natural ingredients. Marcella’s journey began when her daughter reacted to store-bought lotions, prompting her to create gentle, effective skincare solutions. Discover how Belle L’adore stands out in a crowded market, the importance of natural ingredients, and Marcella’s vision for the future.

195 – Does sex sell? 350,000 Instagram followers of frank body scrub think so.

In this week’s episode, I ask the age old question – Does sex sell? And you will probably be unsurprised to know that the answer is a resounding YES – at least, if your brand is relevant to the occasional flash of flesh. And one brand that certainly is relevant is frank coffee scrub. I speak with Jess and Erica from frank, and they talk through their astounding growth to 350,000 Instagram followers, why a little bit of cheekiness never hurt anyone, how they commit to such a strong identity throughout all their branding, and the benefits of having a low price point. Let’s get started!

195 – Does sex sell? 350,000 Instagram followers of frank body scrub think so. Read More »