business books

bart atherinos innies - How to market a product no-one thinks they need

220 – How to market a product no-one thinks they need with Bart Atherinos from Innie.

Marketing can be tough at the best of times. So imagine marketing a product that no-one thinks they need. And in fact, that they don’t even know they have a need for. That’s is the challenge faced by today’s guest – Bart Atherinos from Innie – a clever little device to stop all those hipsters from tripping over their shoe laces. #FirstWorldProblem ;0)

Plus in this episode I tackle a listener question about what books I’m reading. Let’s get stuck right into episode 220 of Australia’s #1 marketing show. Go!

Tim Reid marketing speaker - funny business

184 – Celebrating business milestones, switching off, business isolation and a touch of nudity.

Australia’s best-selling small business, Andrew Griffiths, joins me for another episode of Funny Business. This time we’re keeping it upbeat with the theme of celebration. Andrew shares his insights into the importance of celebrating business milestones, of being proud of everything you do in work, and of celebrating your customer relationships.

Plus, we give you some tips on how to avoid becoming isolated in business, and how to switch off from work when your phone won’t stop buzzing. So, let’s get into it! Oh, and there’s a little nudity thrown in for good measure ;0)