How to price anything with The Pricing Lady Janene Liston | #603

How to price anything is tough. And something every business owner doesn’t want to get wrong. So I thought I’d get The Pricing Lady in to help us all optimise our pricing strategy. It’s a priceless episode 603 of The (13 year-old, award-winning) Small Business Big Marketing podcast.   A little more about Janene Liston …

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discounting pricing strategy

224 – Shiploads owner Ashley Wilson shares how he’s built a discount variety store empire through a clever discounting pricing strategy, and he’s only just begun!

Having a discounting pricing strategy is one thing. Making it work and turning it in to an unbelievably successful business is another. That’s what today’s guest, Ashley Wilson of Shiploads discount variety store in Tasmania has done.

Listen in as we cover plenty of marketing ground including the consumer psychology behind discounting, the optimal discounting pricing strategy, how to build a quality brand that still screams cheap, the importance of a funny business name and so much more.

Plus I answer a question from a listener who’s keen to know how to beef up his resume.

Let’s get stuck right into episode 224 of Australia’s #1 marketing show. Go!