241 – This physio gets a grip by turning to socks. Yeah, socks!
Ever think, “Geez, I wish I’d thought of that!”? Well, today’s guest thought of it. Acted on it. And is now making money from it. “It” being Gripsox. Yeah … socks with grip!
In 2005 physiotherapist Luke Goodwin launched GripSox; which are now sold globally.
Listen in as Luke shares how he got them to market, and how Gripsox success is now demanding that he stops being a physio and focus 100% on making the world that much grippier (is that a word?!).
I also share a great Twitter case study, where Smart Car turned a negative in to a big positive and got a whole lot of free media coverage as a result.