Today’s guest has a risk-free idea that enables you to sell more stuff, more often.
Too good to be true?
I don’t think so … but you be the judge.
Hey, what’s got four walls and goes pop!? A pop-up store, of course. And I reckon maybe, just maybe, you should have one!
The pop-up store trend is sweeping the retail landscape so join me as I speak to Melbourne’s pop-up store queen, Nikolina Saric founder of the pop-up store business Build Brand.
Whether you own a bricks and mortar retail business and wondering how to benefit from the massive growth in online retailing; or you have an online E-commerce store, and are wanting to take it to the next level, then you’re going to love this episode.
My guest today is Paul Greenberg (Tweet him here) and he is the grandfather of online retailing. Paul was the co-founder of DealsDirect, a pioneering online department store model that launched in 2004; and he is also Executive Chairman, founder and principal ambassador for NORA – National Online Retailer’s Association.
Plus I tackle a listener question about how to implement the plethora of marketing ideas he’s got from listening in.