How’s this. Two market researchers get the taste for beer. Craft beer. So, what did they do? They escape the cubicle and start a business from a self-storage facility. Soon enough they’ve opened up a bottle shop in an industrial estate selling 1,100 types of their favourite beers. Cheers, big ears!
In my chat with Tahir Baig, co-founder of customisable prams retailer Rozibaby, he reveals how he overcame his risk-averse nature to become a successful start-up business founder, how customisation has allowed Rozibaby to own a playful and exciting point of difference, and just how important publicity (including a nail biting TV audition) has been for Rozibaby right from its launch.
I also announce the winner of the Cactus Skincare competition and share some great news from inside the Small Business Big Marketing Forum. Listen up …
187 – How customising your offer can grow your business, with Rozibaby’s Tahir Baig Read More »
Grab My 10 MarketingProven marketing principles that every business – no matter its size, category or industry – should adhere to in order to create epic marketing, increase awareness, engagement and enquiry. And who doesn’t want a piece of that?!
