How to create a happy business that thrives with retired “crazy” dentist Paddi Lund | #387
How to create a happy business | How to get free publicity | How to introduce humour into your business
How to create a happy business | How to get free publicity | How to introduce humour into your business
What if locking your door, taking down your business sign, and saying “goodbye” to half of your customers could radically change your business for the better? My guest today, dentist Paddi Lund, did just that. He shares how he used exclusivity, lateral thinking, and the power of what some call “repulsion marketing” to design a lifestyle where he was making more money than most of his colleagues while only working two days per week.