We catch up with leading social influencer and founder of I Heart Bargains’ Chelsea Thomas, who recently closed her burgeoning online empire at the height of its success | This week’s motivated listener explains how she was inspired to make her brand more consistent.
6 proven small business marketing strategies that helped generate $25M revenue with Authentic Education’s Cham Tang | #504
Cham Tang of Authentic Education is back to share 6 new marketing ideas that are working for him right now | This week’s MPD winner has implemented a client-retention idea that has led to a solid increase in revenues | I let you in on next week’s guest who I’m rather excited to share with you!
How to motivate your employees | How to get influencers to guest blog post | Timbo’s discovered a new podcast | How a small business get attention globally
How to create a happy business | How to get free publicity | How to introduce humour into your business
Jim Penman started Jim’s Mowing (the first franchise of the Jim’s Group) as a part-time gardening business while he completed his PhD in History. It went full time in 1982 and was franchised in 1989. Currently, there are over 2,900 Franchisees in four countries covering 36 industries, and growing at the rate of around 200 per year.
For all the business success he has enjoyed over the years, Jim Penman remains remarkably unassuming. In this fireside chat I had with him, Jim reveals how and why Jim’s Mowing came about and how he built it in to the second biggest franchise group in Australia today. This is a wonderful story of nailing your brand, providing exceptional customer service and knowing exactly who your customer is.
Enjoy! (And don’t forget to share with one other small business owner).