Karl Schwantes - how to market a retail jewellery store

251 – How to cleverly market a retail jewellery store with Xennox Diamonds Karl Schwantes

When asked “So what do you do?”, today’s guest responds “I make the ladies happy!”

Karl Schwantes is the founder of Brisbane jewellery store Xennox Diamonds, and author of the book Rock Her World, a tome every bloke should buy and adhere to – if he wants to make his lady happy, of course ;0) Karl’s also the winner of last year’s KPI Pitchfest, a competition in which business owners compete to deliver the most compelling pitch for their business. No mean feat.

Plus I have our regular check-in, share an inspiring marketing quote about the importance of having a red hot go and share a wonderful success a listener has had as a result of tuning in to this show and taking massive action.

Let’s do this!

Shark Tank Australia

228 – Shark Tank Australia success, Travis Osborne, takes us behind-the-scenes of his epic pitch. What happened afterwards will surprise you.

Imagine pitching your business idea to five hungry sharks, who are either going to rip it apart or throw a whole lot of money your way. Join me and Shark Tank Australia success story, Travis Osborne of Mobile Tyre Shop as we go behind-the-scenes of this compelling TV show.

Plus I share a fail proof way to pitch your business, when anybody asks you that tricky question “So, what do you do?”

Yep, it’s another big show. Let’s get stuck right into episode 228 of Australia’s #1 marketing show. Go!


#56 A Pricing Idea. Get Your Pitch Right. Know Your Brand.

This is the episode of Small Business Big Marketing where we discuss: How smorgasbords may inspire a new pricing strategy; How the Daintree Ice Cream Co. have got their pitch oh so right; How Kalula Airlines are brilliantly on-brand; And Timbo announces his Online Marketing Communications Masterclass 2011. Small Business Big Marketing – Links & Resources Mentioned …

#56 A Pricing Idea. Get Your Pitch Right. Know Your Brand. Read More »