Imagine selling toilet paper online using a subscription-based pricing model. Oh, and calling it Who Gives A Crap. Oh, and sitting on a toilet for 50-hours to raise $50,000 in crowd-funding donations resulting in some permanent muscle damage. Oh yeah, and helping save the world along the way. Big ask? Damn right, it is. But my guest today is absolutely up for the challenge. Let’s do this!
Four years ago, Daniel Flynn had a big idea. Some would say an epiphany. Appalled to read that 900 million people had no access to safe water and equally angered by the idiocy of bottled water in a country where the tap is safe to drink from, the 19-year-old university student wanted to do something.
He decided to start his own bottled water company (as if that market place wasn’t already over-crowded!) that would channel all its surplus revenues into funding water projects rather than making a profit.
This is another inspiring story of starting a business and doing the world of good. Not unlike my fireside chat with another social entrepreneur in Rebecca from Streat late last year.
PLUS in this episode of the Small Business Big Marketing show I help listener Christian promote his local bookkeeping business having been made redundant from his full-time job PLUS I share what’s happening inside the Small Business Big Marketing Forum.
In 2008 Rebecca Scott left her long-standing job as a Scientist at the CSIRO and co-founded Streat – a Melbourne-based social enterprise that sells delicious food and coffee whilst providing homeless young people with hope, self-belief and the opportunity to get qualified in hospitality. As Streat’s tagline suggests – Streat stops homelessness the delicious way.
Whether you’re looking to start a social enterprise yourself, wondering how you can integrate some social responsibility in your small business or just love an inspiring story then you’re going to love hearing what Rebecca has to share.
This is a wonderful story of how you can start a business, make some money and do the world of good along the way. Listen up!