Radek Sali of Swisse on Small Business Big Marketing Show

371 – Celebrity endorsement helped Radek Sali sell Swisse Multivitamins for $1.7 billion

In 2005, Radek Sali started working at a small business called Swisse Multivitamins. In 2015, as part owner, he sold it for $1.7 billion. (Oh, and just 9-months prior, he’d knocked back an offer of $30 million). Wanna know how he did it?