In this episode of the Small Business Big Marketing podcast, Timbo talks about the importance of brand building for small businesses with the Head Of Marketing at Melbourne’s Monash University – Professor Mike Ewing. The Prof as we affectionately call him, has categorical evidence that that small businesses that invest in building a brand will be more profitable. Period!
He then goes in to quite some detail on a number of actions they can take to help them build a strong, healthy brand.
We also geek out on QR Codes (what are they and how you can use them in your marketing).
Small Business Big Marketing – Links & Resources Mentioned In The Show
The Online Marketing Communications Masterclass 2011 – Tim Reid’s upcoming webinar series where small business owners will discover how to place their marketing efforts on steroids.
Flying Solo – Australia’s largest community of soloprenuers.