[UPDATE] Four Pillars Gin has been named the world’s best gin 2-years running. Founder Stu Gregor shares what they’re getting right | #538

Imagine if your business was named best in the world by your industry’s leading authority. That’d be pretty good, right?! Now imagine if that happened two years running. Well, this did happen to past guest and Four Pillars Gin founder Stu Gregor, who rejoins us to share exactly what he and his team are getting so right. It’s a slightly tipsy episode 538 of The (12 year-old, award-winning) Small Business Big Marketing podcast.

A Little More About Four Pillars Gin founder Stu Gregor …

Four Pillars Gin creator Stu Gregor first joined us on this podcast in 2017. Back then, his luxury Gin brand was going OK, but was definitely in a growing phase.

Today, things are a little different, with Four Pillars having been named the best Gin in the world, two years in a row, at London’s International Wine and Spirit Awards.

What’s interesting about Stu is that before launching Four Pillars Gin he owned a marketing agency specialising in promoting premium wine, spirit and beer brands. Then one day he challenged himself to see if the advice he gave others would actually work. It did, and the rest is history!

Stu is also president of the Australian Distillers Association, and on the board of the food rescue charity OzHarvest.

So, pour yourself a cheekly G&T (make it a double), then sit back as Stu shares the key business and marketing moves that have led to some enormous success over the past couple of years.

I started off by acting dumb, and asking Stu if all gins are created equal!

Timbo’s Top 3 Attention Grabbers

1. I love the way Stu views marketing as hand-to-hand combat … getting out on the ground and speaking with influencers at a retail level (like cocktail barmen and retail reps at Dan Murphy’s) is pure genius.
   
2. Building on that, Stu’s idea to send personalised video messages (directly from the boss) to retailers across America is also genius.
   
3. And I love Stu’s attitude of being relentless and super-determined in all aspects of business. I especially love that question he asks each week about “How do we make the Four Pillars experience better this week than it was last week?”

Last Week’s Episode of The Small Business Big Marketing Podcast

Episode 537 – This monthly subscription business model saved Australia’s artisan cheesemakers (and it can save other industries)

Thanks for tuning in. May your marketing be the best marketing.