Chris Savage is the Co-Founder & CEO of Wistia – a smart and simple video marketing and hosting service.
His Twitter profile outlines his obsessions as: marketing, analytics, IPAs, coffee, and ping pong.
But what he’s known for is his passion for video marketing . as he says “Every business that I have seen that has invested in video, has done better for it.”
In this episode of TheSmall Business Big Marketing Show, I ask Chris why the small business owner should invest in video & how to go about creating engaging video so your business reaps the rewards.
So what is Wistia, you ask? The website describes it as Simple & Smart Video Hosting. What you will find out is it is so much more. Wistia is designed to work powerfully with your Online Marketing efforts, and most importantly (and unlike You Tube), the technology enables you to neatly embed your call to action.
In this fireside chat with Chris, I find out whether video killed the radio star, how small business owners can implement a killer content-marketing strategy and in short, all things Wistia.
Chris tackles my questions:
How can I create a video for my small business?
What sort of content should I put in my video?
Is it for everyone?
Does it have to be high quality?
Would I really build authority & trust?
Do I need a dedicated space or studio?
And plenty more.
So, did video kill the radio star? Let’s find out …
0.40: Did video kill the radio star?
2:00: Let’s talk video marketing – Is it for everyone?
4:15: The Secret to Good Video
5:40: How can the small business owner utilize video?
7:35: What sort of content to put in a “teaching” video
9:30: Undervaluing Your Content – getting over that stumbling block to creating video
10:35: What’s the best set-up to have?
12:45: The importance of having a dedicated space
13:24: Any examples of small business in your local area who are cranking out great video marketing?
15:40: “But I’m a Bricks & Mortar Business” – Tips for you
16:28: The Origins of WIstia
18:30: What is Wistia Now?
21:11: Youtube vs Wistia
25:30: What are the SEO tools?
27:20: Is Wistia easy to use or quite technical?
29.00: What are the Top 5 “must-do’s” when uploading/marketing a video?
31:40: Post-Production Tips – what I find difficult about Podcasting
35:20: On Wistia’s brand simplicity
Include a call to Action
Utilize the Custom Designed Holding Frame
Make it short, 1-3 minutes
Have one message per video
Get Yourself on Camera
Focus on making content about stuff you teach
Remember: “Advertising is what you do when you can’t go and see someone”. – Fairfax M Cone
Video is an emotional medium – it replaces the interaction that used to be a normal part of business before the days of online, e-commerce shopping carts. Video is an absolutely fantastic way to build relationships & emotional connections with your customers.
OK team, keep your content radar on, grab your smartphone & make some videos!
Links & Resources Mentioned In This Episode.
Netregistry – Check out these three exclusive packages for SBBM Listeners. Each one designed by myself and Netregistry to help get your online marketing sorted.
Wistia – Chris Savage’s video marketing business.
Chris mentions Wine Folly as a website that is nailing video marketing.
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5 thoughts on “#127 Video marketing made easy with Wistia’s Chris Savage.”
This is a great podcast. I have started doing some video posts so the tips were gold.
Thanks Richard – There’s loads of content in this interview to ensure your video posts rock it!
One of the challenges of video marketing, is the video part. Many businesses, large and small are intimidated by the idea of creating a video. It’s a lot of work. If only there is a way to get through to people that video doesn’t have to be hard. In fact, I’d argue it is as easy as writing an article. It’s content ideas that are hard.
I enjoyed this and have joined up, but now to create the content : )
That is the hard part, I love the idea of integrating it into a welcome when people subscribe or purchase from me, so I will be doing this for sure….it also just made me finally bite the bullet and buy iphonevideohero! Took me a while, but I need a step by step if I am going to get anywhere!
Forgive the blatant plug, but this should address a lot of the content creation part of video when you’re by yourself and don’t want to compromise on quality: https://www.youtube.com/watch?v=sednrGipvvk