As a business owner, pulling a website together probably isn’t in your primary skill set.
Yet, the reality is, you are who Google says you are, and having a website means your business will be indexed and ranked by the biggest search engine in the world.
Having a great website (and yes, it is possible, even on a modest budget) means you could rank on page 1 of Google.
So (in no particular order), to make this important and daunting process easy, here’s 10 website tips for small businesses:
1. Include multi-media
Some people like to read, others like to listen and some like to watch. So use a variety of mediums to present information on your website. These could include videos, audio files (podcasts ;0), infographics, charts, and text.
2. Have a personalised About Us page
I’m amazed at how many business owners don’t introduce themselves and their staff. Afterall, people buy from people. So include photos or videos of each staff member (with their input, of course) and bring them to life as people – of course, say what they do at work, but also include fun stuff like what was their first car, their favourite movie and so on.
3. Ensure your website is responsive
This means that it automatically re-sizes the content depending on the size of the screen it’s being viewed upon. There’s nothing more annoying than checking out say a cafe’s website when you’re on the road to find that it’s not readable. With Google’s recent update on April 21, 2015, they’re now punishing websites that aren’t responsive with poorer rankings. Good-bye page one if you’re website’s not responsive 🙁
4. Be contactable
If you want people to contact you, then place your contact details clearly on every page. I suggest in the header that runs across every page of your website. That way, no matter what page someone is on, all your details are there, ready for someone to make contact.
5. Use WordPress
Word what? WordPress. It’s an easy to use content management system that makes it easy for you to add information on an ongoing basis. Plus there is no shortage of people around the world who can work in it. My show sponsor, Netregistry, build most of their clients’ websites in WordPress.
6. Have a simple Navigation bar
There’s no need to overload the bar that sits along the top of your website. For most businesses, these five buttons will suffice to start with – Home, About Us, Products / Services, Blog, Contact. Yes, you could add more, but this structure is a good place to start.
7. Have a blog
Blogs are not only a great way to share up-to-date information with your customers, but adding a new blog post once or twice a month means that your website is being updated regularly. And Google love this. It takes it from being a static brochure, to something more interesting that gives people a reason to come back and visit (and share) often.
8. Ensure it loads quickly
Do you patiently wait for a website to load? Probs not! We’re an impatient lot. So be sure to use a reputable website hosting company that has servers running at the speed of sound. Well, almost 😉
9. Complete your metadata
OK, this is as geeky as I’ll get on you. But here’s the thing … Google don’t see your website, they see and try to index each and every page of your website. So, in order for them to know what each page is about you need to provide some simple information in the form of a Page Title and Meta Description. I use a free WordPress SEO plugin called Yoast to do this. Use keywords that best describe the information on that page to improve your chances of ranking well when people search for those keywords. Here’s the metadata for this actual post:
10. Capture peoples’ email
On the premise that your website isn’t being visited every hour of the day by the same people, then it makes sense to capture visitors’ email address in exchange for a free giveaway like a free report, a video that solves a key problem they have, or an eBook. This allows you to build a list and communicate with them on a regular basis. Near the top of this page I give away my 10 Marketing Wake-Up Calls in exchange for an email address.
So, there’s 10 website tips for small businesses to follow. There’s plenty more, but let’s not overcomplicate things. I chose these as they’re easy to implement and should allow you to see some quick improvements when you activate them. And if you’re keen to get your website sorted, then contact Netregistry.
What’s one thing you’ve implemented on your website that’s given you a great result?