Oh my God.
Oh my God.
I was just tagged in a Facebook post (see below) by an old mate Kylie Bartlett (thanks KB 😉 and was about to leave a comment when I thought, hell, those bad boy questions are much more deserved of a blog post. Here’s what was posted on Facebook:
Podcasts are curious items. Free ones in particular. How do they make people money? do they care about money? Why do people do them? Why do people purposely download what equates to talk radio? Savvy friends this one is for you.
Firstly, thank-you to Jodie Dunne for even asking these questions in the first place. I love the fact that more and more people are thinking about the role podcasts can play in their life. In fact, I spoke at a conference in Ho Chi Minh City just three days ago, and of the 15o financial planners in the audience over 50% had heard of and actively listened to a podcast. Two years ago this number would have been 10%.
Anyway, I digress. Here’s what I reckon in response to Jodie’s statements and questions:
So whilst curiosity is a good thing, let me make podcasts uncurious. A podcast is simply an audio file uploaded to the Internet. Technically, it’s a .mp3. Big deal. Not really. The big deal is what they contain. I remember when I started my podcast (The Small Business Big Marketing Show) six years ago thinking …. this is fricken amazing! Anyone can now have their own show. And now, thousands have. Google your area of interest followed by the word podcast and there is sure to be a show being produced by someone, somewhere in the world. That’s cool. Stuff commercial radio, now you can tune in to a topic you are 100% interested in, whenever you damn well want to! OK, curiosity? Tick!
Podcasts are free. There’s thousands; tens of thousands to find on directories like iTunes and Stitcher.
A great question. Some podcasters don’t want to make money, but for those of us that do, here’s four ways to make money from podcasting:
Some don’t. They’re in to making art. I love money (and art!) I need it to support my coffee addiction. So I choose to provide helpful marketing information via my show, knowing that it will pay me back in spades, via a mix of the above five points.
So many reasons. Cause they can. Podcasts are so inexpensive and easy to produce. Anyone can speak in to a microphone, so the magic is the information you share and how you share it. Other reasons why people podcast include:
It doesn’t. Podcasts are better, I mean different to talk radio. They’re generally more real, authentic, interesting. Geez, that sounded biased!
Peeps download podcasts for so many reasons. Here’s three:
Righto. I’ll get off my high horse now. Just one more thing.
Podcasting is about to hit a purple patch. New cars now have Sticther on their communications dashboard which means more and more people can easily access this great medium. Celebrities are starting to see the power of podcasting. Check out Osher’s show. People want real content from real people. And we’ve got guys like Alex Blumberg building empires around this humble little medium with his business Gimlet Media. Go Alex!
OK. OK. I’m hopping off. Thanks Jodie for the question. And KB for the nudge.
But please, you got this far. What’s your views on podcasting? Leave them below.