#75 How To Be Innovative In Your Business.

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Phil McKinney on Small Business Big Marketing

Phil McKinney is an innovation expert based in Silicon Valley. Recently retired as the VP and Chief Technology Officer at Hewlett Packard, Phil hosts the Killer Innovations podcast and has just released the book ‘Beyond The Obvious’. In this mind-opening interview Phil explains clearly and simply how any small business can introduce and benefit from an innovations culture. Specifically, you’ll discover:

  • A process for coming up with new ideas for your marketing and product / service development;
  • Why brainstorms don’t work;
  • How to become innovative (even if you think you’re not);
  • Why innovation in small business is so important;
  • The concept behind Phil’s own innovation process called Killer Questions;
  • How to run an innovations session.

Plus we tackle a listener question about why would some one pay for your face-to-face services when they can access your content online?

Small Business Big Marketing – Links & Resources Mentioned In This Episode

Buy Phil McKinney’s book – ‘Beyond The Obvious’.

Join the conversation on the Small Business Big Marketing Facebook Group.

Leave a review on Small Business Big Marketing in iTunes.

Lovingly posted by Luke on the 13th March 2012

Categories : Featured Interviews, Interviews


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  • Anonymous

    Thanks Tim & Luke for yet another corker podcast. Until this show I’d never heard of Phil McKinney, but wow!!! I’m a convert now. Simply brilliant, brilliance simple. Thanks again.

  • http://www.facebook.com/profile.php?id=1449244825 Loren Johnson

    Hey Luke and Timbo! Another great episode guys, full of rich content – thanks heaps!

    Keep up the good work.

    Loren & The Team @
    Acting Classes In Perth

  • Tim

    Luke and Tim
    Thank you so much Luke and Tim for answering the question about Melissa’s business. As always the podcast was terrific! “Love your work”!
    Cheers from the Great Canadian North….I’ll check to see if Phil McKinney’s book is available for my Kindle/Kobo
    Cheers
    Tim

  • http://www.TheIdeasGuy.com.au Tim Reid

    Our pleasure, Loren. Phil’s content was amazing.

  • http://www.TheIdeasGuy.com.au Tim Reid

    Pleasure Tim … Thanks for contributing. I’d be surprised if Phil’s book wasn’t available on every device imaginable!

  • http://www.TheIdeasGuy.com.au Tim Reid

    I’ve been a convert of Phil’s thinking for 7 long years. He’s good. Very good. Glad you enjoyed the interview, Laynie.

  • http://signatureclothing.com.au/ Arn

    Ahhhh boys!!
    You’re just lifting it to a whole new level. Who’s next? Springstein, The Pope, Obama, QE2?? What clarity of thought this guy had, a real inspiration.

  • http://www.smallbusinessbigmarketing.com Tim

    Arnold, Phil is the real deal. Now don’t go off and replace us with him. He’s good, but he’s not as funny ;0) I’ve been listening / reading his stuff for the last 7-years – it’s helped me and my Clients immensely. Re who’s next [scratching chin] … you’ll just have to wait and see !

  • Natural Pet

    Tim and Luke, thank you for this great episode. Out of all the episodes I have listen to, for some reason this one stuck out the most. Phil touched on a lot of things that were thought provoking and at times gut renching. I am going to be sure to get a copy of his new book and look forward to challenging the assumptions. I run a new service based on the milk man delivery concept but for pets and am always looking for ways to change and this episode has me excited about what lies ahead. Thank you Phil and Tim and Luke for the great episode on getting Beyond the Obvious.
    Pawtastic!

    Harry
    Natural Pet Grocer

  • http://www.smallbusinessbigmarketing.com Tim

    Let us know once you’ve tested Phil’s killer thinking, Harry. We love results and will share them on the show.