#115 The marketing year in review. What a massive year of marketing ideas it’s been!

Podcast: Download (Duration: 1:12:57 — 66.8MB)

Read Reviews | 14 Comments

I recorded this episode on New Year’s Eve 2012, and was in quite the reflective mood.

It’s been a massive year of marketing ideas at the SBBM HQ, with so many amazing guests coming through the door and sharing their  marketing gold.

Whilst I’m not usually a big one for looking back and setting resolutions, the general consensus on my show’s Facebook and LinkedIn group suggested that’s what you wanted to hear.

So what I’ve done is highlighted the highlights! Guests that left a marketing mark, insights that we could all use to help grow our business, some random ramblings that caught my eye throughout the year. I also take you behind the scenes on my journey to losing 30KG over the past 12-months and how you can apply the same principles to marketing your business; oh, and I talk about what I’ve got planned to help improve your marketing for the year head.

So, grab a cuppa, a piece of that left over plum pudding, fall on to the nearest hammock and hit play.

Past episodes mentioned in this reflection:

Big Richard Condoms’s Lloyd Perry – Packages / S-Commerce / Delivery truck.
Killer Innovation’s Phil McKinney - Killer questions, Challenge conventions / What do people hate about doing business swith you?
Will It Blend with Tom Dickson – Don’t tell me you’re funny, tell me a joke.
Blue Fish’s Steve Sims – 1st interview post Luke leaving. Call anyone!
How to write a book, Andrew Griffiths – KPI, Joint Ventures, Funny Business.
Creator of America’s best sandwich, Tommy Nicilosi - Quality and love for product.
Fab (Little Veggie Patch) and Uge (AquaBumps) – Living the dream, working their passion.
The Voice’s Adrian Swift – I was going to start BBBM!
Creating amazing videos with your iPhoneJules Watkins – A popular How To interview.
Streat’s Rebecca Smart – Making a difference and money all at the same time.
Tom O’Toole (Beechworth Bakery) – Honesty and passion.
Flip Shelton – Creator of National Porridge Day.

Oh, and I also got involved in a national day, thanks to my friends at Flying Solo:

I took Flying Solo’s National Work In The Nude Day very seriously. I hope you did, too!

And the quote that’s driving me to bigger and better things this year?

“Be generous and do something that scares you.”

Thanks to Seth Godin for this gem.

Links & Resources Mentioned In This Episode.

Netregistry - Check out these three exclusive packages for SBBM Listeners. Each one designed by myself and Netregistry to help get your online marketing sorted.

Deep Dive Mastermind - Currently on waiting list. If you’d like to work with me and other motivated small business owner on improving your marketing ROI then my Mastermind group may well be for you. Click here to join the waiting list.

Join the marketing discussion beyond my podcast …

For in-depth marketing discussion, join the Small Business Big Marketing LinkedIn Group.

See the lighter side of marketing on the Small Business Big Marketing Facebook Page.

Receive small business marketing tips on the Small Business Big Marketing Twitter feed.

Leave a review for Small Business Big Marketing in iTunes. It’s a rankings thing ;0)

I’ve personally created these marketing training products in response to listener feedback …

Site Boost - Discover the characteristics of a successful website.

Spotlight - I create an exclusive podcast episode solving the marketing challenges of your business.