James Tuckerman is best known for launching Anthill Magazine, in 2003, from the spare bedroom of his parent’s home. He was 26 years old. In 2004 and 2005, he was named Best Small Publisher in Australia by Publishers Australia. Not a bad achievement!
Then, in early 2009, he reinvented the Anthill business model, abandoning its print origins in favour of a 100% digital product. (A couple of years ahead of Fairfax and News!). Within six-months Anthill Online was listed by Neilson Online Ratings among the Top 50 Business & Finance websites in Australia. Things are going well!
What few people know is that James made this digital transition on a budget of just $900.
So grab a cuppa, sit back (pen and Moleskine at the ready) as James shares with us how he built the Anthill brand in to the publishing powerhouse it is today, as well as how he’s invested a huge amount of time and resources in to building a loyal community – something he suggests every small business should do.
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Anthill Online – James Tuckerman’s pride and joy.
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